Overall Satisfaction
- Comprehensive user technology profiles.
- Easy implementation process for standard metrics/reports.
- Integrates well with other Adobe products such as SearchCenter.
- Provides great options for exporting data in via various formats and pipelines.
- Interface is intuitive.
- Support is sometimes slow to respond.
- Processing and VISTA rules (proprietary tools for the creation of real-time segmentation of online data) can be difficult to implement and sometimes have a "black box" feel.
- Determining ROI on eCommerce products.
- Near real-time feedback for media articles.