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Adobe Analytics: "Adobe SiteCatalyst v15 2013 Review"
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Samuel Cooper profile photo
September 16, 2013

Adobe Analytics: "Adobe SiteCatalyst v15 2013 Review"

Score 8 out of 101
Vetted Review
Verified User
Review Source

Software Version
v15

Overall Satisfaction

  • Comprehensive user technology profiles.
  • Easy implementation process for standard metrics/reports.
  • Integrates well with other Adobe products such as SearchCenter.
  • Provides great options for exporting data in via various formats and pipelines.
  • Interface is intuitive.
  • Support is sometimes slow to respond.
  • Processing and VISTA rules (proprietary tools for the creation of real-time segmentation of online data) can be difficult to implement and sometimes have a "black box" feel.
  • Determining ROI on eCommerce products.
  • Near real-time feedback for media articles.
Cost of implementation can be high as many features of the product are technically complex, but once integrated upkeep is not incredibly difficult.