This product is great for tracking ecommerce users once they get to your site and gives insight as to where users go before and after your site. This product also helps discover which products and pages are most viewed and which products and pages have the highest transaction rate. This product allows for CID tag tracking for placements outside of your website as well as iCID tag tracking for pages within your website. Overall, a very insightful tool.
This product is useful, but there are other opportunities out there. You need to constantly be researching the updates Site Catalyst offers as well as what other products out there offer to ensure the best product for your company's goals.