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Not for Everyone
October 25, 2013

Not for Everyone

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

15

Overall Satisfaction

  • Segmentation and filtering.
  • Correlative analysis (breakdowns).
  • Clean reporting interface.
  • Data extract capabilities.
  • Customer service / support of the tool.
  • Supporting QA tools. Bloodhound and DigitalPulse are lame.
  • Faster processing.
  • Better understanding of the consumer which leads to segmentation which leads to more effective ways to market.
  • Ability to support data warehouse functions for better big data capabilities.
  • Better understanding of where to optimize which leads to better conversions, etc.
I gave this rating because I believe that Adobe SiteCatalyst is the premier analytics tool within the marketplace right now. It gives you the ability to perform unstructured analysis in an easy, and clean format. Although the tool can be quite expensive (depending on server calls), I find that that the output is well worth the money.
SiteCatalyst (or newly rebranded Adobe Reporting & Analytics) is an enterprise-level solution for companies that understand data is the core of all business decisions. I find that many people feel the tool is either too complex or costs too much, but in reality it's because they do not have the business need. Adobe Analytics gives your analysts the best platform for doing their job really well.