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Adobe Analytics Review: "A solid Web Analytics tool" AnalyticsUnspecified7.6430101
Steven Rish profile photo
October 25, 2013

Adobe Analytics Review: "A solid Web Analytics tool"

Score 8 out of 101
Vetted Review
Verified User
Review Source

Software Version
Modules Used
SiteCatalyst, Ad Hoc Analysis, DataWarehouse

Overall Satisfaction

  • SiteCatalyst can accommodate varying complexities of implementation strategies very well
  • Robust reporting tools, especially Ad Hoc Analysis (formerly Discover), make custom segmentation simple and intuitive
  • I would love if Calculated Metrics could be shareable - similar to how folders of segments can be shared.
  • It has allowed me to uncover crucial insights that have lead to large site optimization projects.
Great product that is continually instrumental in allowing our team to provide the insights we do
Ensure tech/implementation team has wherewithal to adhere to implementation standards. Flexibility of implementation allows for a lot of room for error that can hinder reporting capabilities if not fixed

Product Usage

30 - Analytics team
3 - Front-end web developers
  • Determining top activities and pages visited on site
  • Determining opportunities for optimization
  • Finding errors in user experience use cases
  • Combining with attitudinal data to compare site behavior of satisfied and dissatisfied customers
  • With continued improvements in implementation, leveraging its revenue tracking capabilities