TrustRadius
Adobe Social is for big companies with lots of brands.
https://www.trustradius.com/social-media-managementAdobe SocialUnspecified7.341101
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May 20, 2014

Adobe Social is for big companies with lots of brands.

Score 9 out of 101
Vetted Review
Verified User
Review Source

Software Version
Social, Reports & Analytics
Modules Used
Social, Reports & Analytics

Overall Satisfaction with Adobe Social

We own 120 shopping malls across the country. We use Adobe Social to manage the social assets for each of these brands on both an aggregate and an individual level. Right now Adobe Social is used by our digital team.
  • Templates. These allow us to share content with all of our 120 brands in a clean and simple way. From there, each brand can decide if they would like to share that content with their fans.
  • Analytics. The visuals used to represent metrics are great. They offer a quick and easy snapshot of what is going on in our social space.
  • Publisher. The post predictor and recommended time to post are both very useful.
  • The Applications, while easier than our past provider still have some area for improvement.
  • Communication. The Help desk tends to go silent when they are working on a problem. They are still working on it, but updates would be nice.
  • We do not drive to our websites on a frequent basis so we are not able to fully use Adobe Analytics & Reporting. However, Adobe has helped us optimize content and thus viability of the content though their analytics.
  • Buddy Media,Shoutlet
Adobe Social provided better tools for a company as large as ours managing as many brands as we do. We used Buddy for over three years but they had issues handling our content on an enterprise level and all App design required CSS coding.
Adobe is growing very fast and the faster it grows, the less nimble it is to fix issues that come up. Right now we would definitely stay with Adobe but just need to see how it evolves over the year.
What is your company's setup? I think it is needed more by companies with lots of brands/assets than a company with one brand.
Future roadmap.