I didnt have the option to select it for this client. They came to us with this tool. I believe it's quality and has a lot to offer in terms of really driving Social ROI with an integration with bitly.
It depends on the goals and the overlapping opportunities between search and social; however we're not currently using it to its fullest advantage I believe. It's a bit limiting for me to provide full detail since I'm using a limited version of it.