Adobe Social

Adobe Social

Score 8.3 out of 10
Adobe Social

Overview

What is Adobe Social?

Adobe Social, incorporates technology from Context Optional and Efficient Frontier. Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional. Adobe Social is an enterprise social platform competing with...
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Recent Reviews

Time Saving!

7 out of 10
June 27, 2022
Adobe Social is a great social management platform. One issue my business used to have one issue in the past: we would struggle to look …
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Popular Features

View all 27 features
  • Content optimization (9)
    7.5
    75%
  • Workflow management (9)
    7.5
    75%
  • Broad channel coverage (9)
    7.0
    70%
  • Content planning and scheduling (9)
    7.0
    70%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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N/A
Unavailable

What is Adobe Social?

Adobe Social, incorporates technology from Context Optional and Efficient Frontier. Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional. Adobe Social is an…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Would you like us to let the vendor know that you want pricing?

3 people want pricing too

Alternatives Pricing

What is Salesforce Social Studio?

Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - is now part of the Salesforce Marketing Cloud. Salesforce now supplies social media management capabilities through Social Studio, the product built by combining Radian6 with Buddy Media, available on the Salesforce…

What is SharpSpring from Constant Contact?

SharpSpring, a Constant Contact company, is a revenue growth marketing platform that helps small businesses generate leads, improve conversions to sales, and drive higher returns on marketing investment. The platform, open architecture and customer support, along with flexible contracts, aim to…

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Product Demos

Why is Social Media Video Powerful? | Adobe Social Media Video Course
02:58
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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

7.4Avg 7.9

Publishing

Scheduling posts to various social media channels and profiles from one interface.

7.4Avg 8.1

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.7Avg 8.4

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

8Avg 7.9

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

7.9Avg 8.4

Reporting/analytics

7.8Avg 8.0

Account management

Users can manage access to multiple social media accounts.

7.3Avg 8.2
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Product Details

What is Adobe Social?

Adobe Social, incorporates technology from Context Optional and Efficient Frontier.

Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional.

Adobe Social is an enterprise social platform competing with Buddy Media and Involver, enabling things like automated content marketing and social sweepstakes and competitions.

Customers tend to be medium to large enterprises.

Adobe Social Video

Why is Social Media Video Powerful? | Adobe Social Media Video Course

Adobe Social Integrations

Adobe Social Competitors

Adobe Social Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Adobe Social, incorporates technology from Context Optional and Efficient Frontier. Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional. Adobe Social is an enterprise social platform competing with Buddy Media and Involver, enabling things like automated content marketing and social sweepstakes and competitions. Customers tend to be medium to large enterprises.

Hootsuite, Shoutlet (Discontinued), and Sprinklr Social Engagement & Sales are common alternatives for Adobe Social.

Reviewers rate Instagram highest, with a score of 8.5.

The most common users of Adobe Social are from Enterprises (1,001+ employees).
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Comparisons

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Reviews

(1-11 of 11)
Companies can't remove reviews or game the system. Here's why
February 18, 2016

Get Social with Adobe

Robert Randle | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
I wasn't in charge of making the actual management decision, but I would absolutely renew Adobe Social. As I mentioned, it provides strong and in-depth analytics and listening tools. The reports that it generates are very thorough and easy to read. I loved the platform and would recommend it to anyone.
Score 4 out of 10
Vetted Review
Verified User
The service is on a downward spiral. Once a great product, Adobe is focusing their efforts in the wrong components of the tool. The listening component is not very good, yet seems to be the only component that Adobe wants to emphasize. Analytics are getting better in Facebook native and Adobe Social has not kept up. There would be great value in the tool if they were able to integrate more robust analytics for hard to measure platforms like Google+ and Twitter, but metrics for these are still scarce or inaccurate.
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