Adobe Social Reviews

42 Ratings
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Score 7.7 out of 100

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Reviews (1-11 of 11)

Robert Randle | TrustRadius Reviewer
February 18, 2016

Get Social with Adobe

Score 8 out of 10
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Verified User
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Likelihood to Renew

7
I wasn't in charge of making the actual management decision, but I would absolutely renew Adobe Social. As I mentioned, it provides strong and in-depth analytics and listening tools. The reports that it generates are very thorough and easy to read. I loved the platform and would recommend it to anyone.
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Anonymous | TrustRadius Reviewer
September 18, 2015

Adobe Social: #ItsAwesome

Score 7 out of 10
Vetted Review
Verified User
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Likelihood to Renew

7
The Adobe team is wonderful and the product is very good for an overall marketing cloud tool. Need to improve the monitoring features.
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Anonymous | TrustRadius Reviewer
November 01, 2013

Adobe Social is not worth the money

Score 2 out of 10
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Verified User
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Likelihood to Renew

2
Adobe Social simply has too many bugs, and promised ROI metrics that either did not work, or could be found elsewhere. It simply is not worth the money. It needs a major review by Adobe.
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Anonymous | TrustRadius Reviewer
September 17, 2013

Many Upgrades in 3.0, but losing effectiveness overall

Score 4 out of 10
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Likelihood to Renew

2
The service is on a downward spiral. Once a great product, Adobe is focusing their efforts in the wrong components of the tool. The listening component is not very good, yet seems to be the only component that Adobe wants to emphasize. Analytics are getting better in Facebook native and Adobe Social has not kept up. There would be great value in the tool if they were able to integrate more robust analytics for hard to measure platforms like Google+ and Twitter, but metrics for these are still scarce or inaccurate.
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Feature Scorecard Summary

Boolean keyword searches (6)
2.0
Filtering out noise/spam (5)
2.0
Sentiment analysis (6)
2.0
Broad channel coverage (7)
3.0
Content planning and scheduling (8)
4.0
Audience targeting (7)
3.0
Content optimization (8)
2.0
Workflow management (8)
3.0
Automated routing and prioritization (7)
2.0
Customer interaction histories (7)
2.0
Bulk actions (7)
2.0
Lead generation (5)
2.0
Content marketing (7)
2.0
Paid media management (5)
2.0
Campaigns and promotions (6)
2.0
Twitter (8)
4.0
Facebook (8)
3.0
LinkedIn (5)
3.0
Google+ (7)
3.0
Instagram (5)
3.0
Pinterest (3)
3.0
YouTube (6)
1.0
Campaign success analytics (8)
2.0
Real-time tracking (7)
2.0
Competitor analysis (7)
2.0
Role-based user permissions & privileges (7)
3.0
Mobile access (5)
2.0

About Adobe Social

Adobe Social, incorporates technology from Context Optional and Efficient Frontier.

Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional.

Adobe Social is an enterprise social platform competing with Buddy Media and Involver, enabling things like automated content marketing and social sweepstakes and competitions.

Customers tend to be medium to large enterprises.

Adobe Social Integrations

Adobe Social Competitors

Adobe Social Technical Details

Operating Systems: Unspecified
Mobile Application:No