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Adobe Social, incorporates technology from Context Optional and Efficient Frontier. Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional. Adobe Social is an enterprise social platform competing with Buddy Media and Involver, enabling things like automated content marketing and social sweepstakes and competitions. Customers tend to be medium to large enterprises.https://media.trustradius.com/product-logos/NI/uB/QOKXE5PZ0AWM.PNGAdobe Social - A product constantly in BetaAdobe Social is used for publishing, moderation, and reporting at our organization.,Integrates with Omniture SiteCatalyst data Integrated photo editing tools,Very poor reporting features Product is very rarely updated with new features Feels like a Beta product,2,5,Hootsuite Enterprise,TweetReach Pro,Unable to pull reports on moderation activities as there is no way to pull reports based on conversation tags. No integration with Instagram Reporting is lacking in information, often missing key elements.,4,Publishing/Scheduling Moderation and monitoring Reporting,1Get Social with AdobeAdobe Social was used as our social analytics tool. It helped guide the overall content strategy for the social department and enabled the department to be more efficient and analytical. Adobe Social provided measurable top level results for our department managers. Social media can be tough to analyze, but Adobe Social solved this problem.,In-Depth analytics. Excellent social listening tools. Efficient way of content distribution.,Updating the #'s. Sometimes I would have to wait a day or two for this update. Faster responses: I would have to wait at least a day or two to hear back from customer service. Layout: sometimes the layout of things was hard to find.,8,,,Social Studio, Hootsuite Free,7Adobe Social: The Cadillac of Social Listening ToolsAdobe Social is being used by our Social Media Manager on our Digital Marketing Team. It allows us to be more effective with social listening and track analytics. It allows us to provide content to our social media channels, provide KPI's to our Executive Team and make smarter Social Media decisions across multiple platforms and profiles.,Provide extensive Social Media listening so we can evaluate new ways we can enhance our card member experience and constantly evaluate the needs of our card members. Provides detailed and in depth analytics so we can make smarter Social Media decisions. Allows us to provide content across multiple Social Media platforms. Provides sentiment of engagement,When you download the reports, Adobe Social can only provide reports in a text form. The platform cannot produce reports with images such as graphs or images of the engagement.,10,1,Hootsuite, Buffer and TweetDeck,10Adobe Social: It Just Makes SenseMy experience using Adobe Social (AS) was in the capacity of utilizing functions of real-time tracking, customer outreach and solutions, and search analytics for Cengage Learning. As a Digital Media Planner overseeing several corporate accounts with multiple social channels, the versatility of the content creation interface coupled with the versatility of managing a large number of accounts made the responsibilities of the role infinitely easier. The multi-level approval for scheduling content also made communicating with supervisors and other contributors much less stressful. Adobe Social's timeline scheduling tool just makes sense, and it's a wonder more interfaces don't follow suit. In addition, the analytic features of Adobe Social are outstanding. Keeping on top of several pages with audiences of +10,000 can be daunting, especially with a consumer-faced product that can be frustrating to some users. Adobe Social's real-time updates (including emotional metrics, which is astoundingly impressive) make managing customer solutions from a social interface much easier. Overall, Adobe Social is a product I would love to work with in every position (past and future) I have in Digital Media.,Timeline Management: Managing several accounts across multiple social channels is made infinitely easier through AS. After using programs such as Hootsuite and other Chrome based extensions, Adobe Social is equaled by none. Real-Time Tracking - Many Google based search tracking programs that I've used in the past can get backed up from processing such massive amounts of data, while no such issue is experienced by Adobe Social. Segmenting metrics based on emotional tone in content is an outstanding feature.,I think better exporting tools and features should be utilized. Adobe Social can be a great interface, but it can be difficult to effectively generate exports with selective data sets.,9,,,Hootsuite Pro, Google Analytics, Google Search Console,8Ask the right questions before you investAdobe Social is used to tie our social promotions back to our web analytics to measure reach, sentiment and conversion. It is primarily used by Corporate Marketing, however, we do have some field marketing sites that contribute.,Gives you one place to allow other employees to post content, moderate it and approve or modify. Integrates into Adobe Analytics very well provided you're main KPI is lead conversion.,The functionality is still buggy. Several features are not reliable such as posting videos to YouTube. The systems is not good if you're looking to correlate posts to campaigns that are not specifically lead gen activities.,2,No impact really. Other than getting other employees to look at posting content.,,1,Vendor implemented,Moderating others posts is quite easy and intuitive. Adding a social campaign is easy enough.,Easy to post a new social update but difficult to customize by channel. Tagging must be done right or you'll be all messed up. Not enough data showing on the dashboards requiring you to dig into raw data constantly.,No,2Impressed with Adobe Social - - Client ReviewOur client registered for this product and we manage their social media pages. My company is not registered with the product.,Scheduling posts reviewing the calendar of posts rganizing campaign content with tagging,A lot of bugs lately where I had issues logging in Being able to promote campaigns from the platform,8,8,8,,8Great product, few complaints.Across the whole organization. I am a contractor/consultant for a media company that owns many brands. It allows us to be more efficient with posting, and better track via analytics.,Posting to three outlets/channels at once Tracking various campaigns Ability to scale the use from basic/simple to complex Easy to edit channels separately before posting/scheduling,Editing a scheduled post is problematic in terms of content or just date/time Reliability: I have experienced various glitches. Yesterday it would not let me attach a link to a post. Ability to tag a Facebook page and other missing functionality. Instagram.,10,50,efficiency post performance,Hootsuite Free,Adobe Photoshop,10Adobe Social: #ItsAwesomeAdobe Social is being used by the corporate Social Media Team. It allows us to seed content to 120 different brand managers, while aggregating KPIs to make smarter business decisions. It is tied to Adobe Analytics so we are able to attribute website engagements and conversions back to social media content.,Integrates with web analytics Seeding content, approvals, and publishing capabilities,Monitoring capabilities Escalations & routing,7,Seamless content seeding/publishing Higher engagement rates across multiple platforms,Buddy Media, Radian6 and Shoutlet,7Adobe Social is not worth the moneyIntegration with Site Catalyst could be of benefit as long as a subject matter expert in both platforms provides guidance Some of the terms reporting can be useful at times to determine overall reach of a campaign across platforms Recent update to newest version did bring some noticable improvements.,The publising tool is quite limited in terms of number of platforms it publishes to, as well as the functionality of being able to tweak posts within a platform The customer service provided in support of this product leaves an enormous amount to be desired. Adobe Social can be very slow to load and have it bring up the pages you actually want it to bring up Much of the functionality of Adobe Social often doesn't work, and what does is not very ituitive to the user,Although we chose Adobe Social believing it could provide ROI metrics we could not get elsewhere, that turned out not to be the case. Site Catalyst can give us everything we need without Adobe Social Adobe Social did not create greater efficiencies and speed up our activity within social media. In fact, it has done the oppposite. It is very cumbersome with little clear benefit.,2,2Adobe Social is for big companies with lots of brands.We own 120 shopping malls across the country. We use Adobe Social to manage the social assets for each of these brands on both an aggregate and an individual level. Right now Adobe Social is used by our digital team.,Templates. These allow us to share content with all of our 120 brands in a clean and simple way. From there, each brand can decide if they would like to share that content with their fans. Analytics. The visuals used to represent metrics are great. They offer a quick and easy snapshot of what is going on in our social space. Publisher. The post predictor and recommended time to post are both very useful.,The Applications, while easier than our past provider still have some area for improvement. Communication. The Help desk tends to go silent when they are working on a problem. They are still working on it, but updates would be nice.,9,We do not drive to our websites on a frequent basis so we are not able to fully use Adobe Analytics & Reporting. However, Adobe has helped us optimize content and thus viability of the content though their analytics.,Buddy Media,Shoutlet,8Many Upgrades in 3.0, but losing effectiveness overallContent scheduling Baseline social analytics Moderation of wall posts and comments (Facebook),Social listening Image moderation Twitter and Google+ analytics Analytics exports,Combination of Omniture and Adobe Social help to connect the dots between social engagement and site activity, leading to greater insight into the buying trends of customers.,2,4,7,3,Publishing and content scheduling to Facebook, Google+ Analytics Moderation Workflow management,Vendor implemented,5,Online training,6,No customization has currently been made available to us.,8,5,7,5,Omniture
Unspecified
Adobe Social
41 Ratings
Score 7.2 out of 101
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Adobe Social Reviews

Adobe Social
41 Ratings
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Score 7.2 out of 101
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Robert Randle profile photo
February 18, 2016

Adobe Social Review: "Get Social with Adobe"

Score 8 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Renew

7
I wasn't in charge of making the actual management decision, but I would absolutely renew Adobe Social. As I mentioned, it provides strong and in-depth analytics and listening tools. The reports that it generates are very thorough and easy to read. I loved the platform and would recommend it to anyone.
Read Robert Randle's full review
No photo available
September 17, 2013

Adobe Social Review: "Many Upgrades in 3.0, but losing effectiveness overall"

Score 4 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Renew

2
The service is on a downward spiral. Once a great product, Adobe is focusing their efforts in the wrong components of the tool. The listening component is not very good, yet seems to be the only component that Adobe wants to emphasize. Analytics are getting better in Facebook native and Adobe Social has not kept up. There would be great value in the tool if they were able to integrate more robust analytics for hard to measure platforms like Google+ and Twitter, but metrics for these are still scarce or inaccurate.
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Feature Scorecard Summary

Boolean keyword searches (6)
2.0
Filtering out noise/spam (5)
2.0
Sentiment analysis (6)
2.0
Broad channel coverage (7)
3.0
Content planning and scheduling (8)
4.0
Audience targeting (7)
3.0
Content optimization (8)
2.0
Workflow management (8)
3.0
Automated routing and prioritization (7)
2.0
Customer interaction histories (7)
2.0
Bulk actions (7)
2.0
Lead generation (5)
2.0
Content marketing (7)
2.0
Paid media management (5)
2.0
Campaigns and promotions (6)
2.0
Twitter (8)
4.0
Facebook (8)
3.0
LinkedIn (5)
3.0
Google+ (7)
3.0
Instagram (5)
3.0
Pinterest (3)
3.0
YouTube (6)
1.0
Campaign success analytics (8)
2.0
Real-time tracking (7)
2.0
Competitor analysis (7)
2.0
Role-based user permissions & privileges (7)
3.0
Mobile access (5)
2.0

About Adobe Social

Adobe Social, incorporates technology from Context Optional and Efficient Frontier.

Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional.

Adobe Social is an enterprise social platform competing with Buddy Media and Involver, enabling things like automated content marketing and social sweepstakes and competitions.

Customers tend to be medium to large enterprises.

Adobe Social Integrations

Adobe Social Competitors

Adobe Social Technical Details

Operating Systems: Unspecified
Mobile Application:No