Adobe Social Reviews

45 Ratings
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Score 8.7 out of 100

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Reviews (1-11 of 11)

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February 18, 2016
Robert Randle | TrustRadius Reviewer
Score 8 out of 10
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Likelihood to Renew

7
I wasn't in charge of making the actual management decision, but I would absolutely renew Adobe Social. As I mentioned, it provides strong and in-depth analytics and listening tools. The reports that it generates are very thorough and easy to read. I loved the platform and would recommend it to anyone.
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February 16, 2016
Christopher Mclaughlin | TrustRadius Reviewer
Score 9 out of 10
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Likelihood to Renew

8
Unfortunately, I was using a corporate account for a company that I no longer work for. However, in an individual capacity, I would 100% renew Adobe Social, as well as recommend it to any future employers that I have.
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September 18, 2015
Anonymous | TrustRadius Reviewer
Score 7 out of 10
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7
The Adobe team is wonderful and the product is very good for an overall marketing cloud tool. Need to improve the monitoring features.
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November 01, 2013
Anonymous | TrustRadius Reviewer
Score 2 out of 10
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Likelihood to Renew

2
Adobe Social simply has too many bugs, and promised ROI metrics that either did not work, or could be found elsewhere. It simply is not worth the money. It needs a major review by Adobe.
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May 20, 2014
Anonymous | TrustRadius Reviewer
Score 9 out of 10
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8
Adobe is growing very fast and the faster it grows, the less nimble it is to fix issues that come up. Right now we would definitely stay with Adobe but just need to see how it evolves over the year.
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September 17, 2013
Anonymous | TrustRadius Reviewer
Score 4 out of 10
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2
The service is on a downward spiral. Once a great product, Adobe is focusing their efforts in the wrong components of the tool. The listening component is not very good, yet seems to be the only component that Adobe wants to emphasize. Analytics are getting better in Facebook native and Adobe Social has not kept up. There would be great value in the tool if they were able to integrate more robust analytics for hard to measure platforms like Google+ and Twitter, but metrics for these are still scarce or inaccurate.
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Feature Scorecard Summary

Boolean keyword searches (6)
2.0
Filtering out noise/spam (5)
2.0
Sentiment analysis (6)
2.0
Broad channel coverage (7)
3.0
Content planning and scheduling (8)
4.0
Audience targeting (7)
3.0
Content optimization (8)
2.0
Workflow management (8)
3.0
Automated routing and prioritization (7)
2.0
Customer interaction histories (7)
2.0
Bulk actions (7)
2.0
Lead generation (5)
2.0
Content marketing (7)
2.0
Paid media management (5)
2.0
Campaigns and promotions (6)
2.0
Twitter (8)
4.0
Facebook (8)
3.0
LinkedIn (5)
3.0
Google+ (7)
3.0
Instagram (5)
3.0
Pinterest (3)
3.0
YouTube (6)
1.0
Campaign success analytics (8)
2.0
Real-time tracking (7)
2.0
Competitor analysis (7)
2.0
Role-based user permissions & privileges (7)
3.0
Mobile access (5)
2.0

What is Adobe Social?

Adobe Social, incorporates technology from Context Optional and Efficient Frontier.

Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional.

Adobe Social is an enterprise social platform competing with Buddy Media and Involver, enabling things like automated content marketing and social sweepstakes and competitions.

Customers tend to be medium to large enterprises.

Adobe Social Integrations

Adobe Social Competitors

Adobe Social Technical Details

Operating Systems: Unspecified
Mobile Application:No