Ask the right questions before you invest
Updated February 04, 2015
Ask the right questions before you invest
Score 2 out of 10
Vetted Review
Verified User
Software Version
Latest release 9/9/2014
Modules Used
- Adobe Marketing Cloud
- Adobe Analytics
Overall Satisfaction with Adobe Social
Adobe Social is used to tie our social promotions back to our web analytics to measure reach, sentiment and conversion. It is primarily used by Corporate Marketing, however, we do have some field marketing sites that contribute.
- Gives you one place to allow other employees to post content, moderate it and approve or modify.
- Integrates into Adobe Analytics very well provided you're main KPI is lead conversion.
- The functionality is still buggy. Several features are not reliable such as posting videos to YouTube.
- The systems is not good if you're looking to correlate posts to campaigns that are not specifically lead gen activities.
- No impact really. Other than getting other employees to look at posting content.
Originally started with Radian 6 for social listening, however, it requires way too much hands-on time for small teams. Again, a robust systems for large B2C and ecommerce sites.
Adobe Social Implementation
- Vendor implemented
Using Adobe Social
| Pros | Cons |
|---|---|
Well integrated | Do not like to use Unnecessarily complex Difficult to use Inconsistent Slow to learn Cumbersome Lots to learn |
- Moderating others posts is quite easy and intuitive.
- Adding a social campaign is easy enough.
- Easy to post a new social update but difficult to customize by channel.
- Tagging must be done right or you'll be all messed up.
- Not enough data showing on the dashboards requiring you to dig into raw data constantly.
No - Even though they advertised such they never launched. Big disappointment.