Good product
March 24, 2023
Good product
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Adobe Target
Use it to expand recommendations and introduce personalization. Ability to test use cases to increase conversions and revenue. Segmenting our visitor base has allowed us to get to a more granular level and understand pain points and understand what causes friction for our end users. We have been able to scale quicker and expand the footprint.
- Test any container on page
- Provide out of the box options
- Work with analytics to get data quicker
- Lack of avenue to customer data CDP
- Lack of real test environment
- Geo attribute
- Mutivariate testing
- Personalization
- Starting to measure
Ease of use, integration with Analytics eliminated any waiting periods. Easier to implement and has more features in one place.
Do you think Adobe Target delivers good value for the price?
Yes
Are you happy with Adobe Target's feature set?
Yes
Did Adobe Target live up to sales and marketing promises?
No
Did implementation of Adobe Target go as expected?
No
Would you buy Adobe Target again?
Yes