Adobe Target for AB testing and personalization.
December 20, 2024

Adobe Target for AB testing and personalization.

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Target

We use Adobe Target for pre-authenticated Site AB testing and personalization.

Pros

  • VEC is easy to use.
  • Form-based editor offers additional customization for developers.
  • A4T allows users to use Analytics reporting for their Target tests.

Cons

  • Difficult to get feature enhancement requests to be prioritized.
  • Adobe support is fragmented across TAMs, Admin Console support cases, and engineering and consultants.
  • There are too many Adobe Target service maintenance/outage notifications that don't affect us.
  • When specific IDs do not persist, Adobe Target profile attributes will also not continue, which will affect audience targeting in Prod.
  • Adobe Target has made it easy for us to run AB tests.
  • Difficulty in implementing new integration or fixes have resulted in tests going down.
Overall, it is easy to use for simple AB tests, but when we have a complicated test plan, Adobe Target may be unable to accommodate it. We have difficulty troubleshooting Adobe Target, especially when it relates to seeing unexpected test results in Adobe Analytics, as there's an overlap between Adobe Target and Adobe Analytics, which could require experts familiar with both.

Do you think Adobe Target delivers good value for the price?

Not sure

Are you happy with Adobe Target's feature set?

Yes

Did Adobe Target live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Target go as expected?

No

Would you buy Adobe Target again?

Yes

Adobe Target is an excellent platform for AB testing; Marketers can easily use the VEC to make simple content changes. However, if formatting changes are involved, such as Adobe Target not having a default template, marketers must work with developers to leverage the form-based editor. Adobe's personalization capabilities through Auto Target are exciting, but there is ambiguity about how custom attributes are weighed in Adobe's ML model.

Adobe Target Feature Ratings

8.6
a/b experiment testing
10
Split URL testing
8
Multivariate testing
10
Multi-page/funnel testing
Not Rated
Cross-browser testing
Not Rated
Mobile app testing
Not Rated
Test significance
Not Rated
Visual / WYSIWYG editor
9
Advanced code editor
7
Page surveys
Not Rated
Visitor recordings
8
Preview mode
10
Test duration calculator
10
Experiment scheduler
Not Rated
Experiment workflow and approval
Not Rated
Dynamic experiment activation
8
Client-side tests
10
Server-side tests
7
Mutually exclusive tests
6
8.0
Standard visitor segmentation
8
Behavioral visitor segmentation
7
Traffic allocation control
8
Website personalization
9
8.9
Heatmap tool
Not Rated
Click analytics
9
Scroll maps
Not Rated
Form fill analysis
Not Rated
Conversion tracking
10
Goal tracking
7
Test reporting
10
Results segmentation
8
CSV export
10
Experiments results dashboard
8
Platform Integration Features ()
Not Rated

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