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Adobe Target Review: "Excellent tool, but a bit of a learning curve"
https://www.trustradius.com/ab-testingAdobe TargetUnspecified7.7110101
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October 15, 2013

Adobe Target Review: "Excellent tool, but a bit of a learning curve"

Score 8 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction

  • Excellent targeting capabilities.
  • Deep A/B testing capabilities that you don't find with other testing platforms.
  • Easy to use with SiteCatalyst.
  • Like any Adobe product, there is a learning curve.
  • Too much dependency on development.
  • Support could be better.
  • Increased conversion rate for important revenue-driving pages.
  • Targeting of segmented customers/visits.
Internal challenges, as well as lack of support from the Adobe team make it a tough decision to prove the value of the tool: We struggled with organizing a team of stakeholders internally to own and manage the product - which contributed to being able to make full use of the tool and prove its value. We reached out to Adobe for support, but they weren't able to provide us help internally (which was understood). We struggled with overall support from Adobe and had a few switches in terms of account managers/contacts from Adobe that did not help us stay on track either.