Adobe Target Review: "Excellent tool, but a bit of a learning curve"https://www.trustradius.com/ab-testingAdobe TargetUnspecified7.71101012013-10-15T15:42:20.977Z
- Increased conversion rate for important revenue-driving pages.
- Targeting of segmented customers/visits.
Internal challenges, as well as lack of support from the Adobe team make it a tough decision to prove the value of the tool: We struggled with organizing a team of stakeholders internally to own and manage the product - which contributed to being able to make full use of the tool and prove its value. We reached out to Adobe for support, but they weren't able to provide us help internally (which was understood). We struggled with overall support from Adobe and had a few switches in terms of account managers/contacts from Adobe that did not help us stay on track either.