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Adobe Target: "Test & Target Review"
https://www.trustradius.com/ab-testingAdobe TargetUnspecified7.7110101
Bryant Hoopes profile photo
October 15, 2013

Adobe Target: "Test & Target Review"

Score 8 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction

  • Allows for A/B and MVT Testing very well.
  • Provides detailed reporting.
  • Relatively simple implementation.
  • Allows marketers to test content without IT involvement.
  • Implementation is dated now compared to other tools.
  • Some of the 'flexibility' of the tool actually makes it more complex.
  • Increases in conversion of 50-100% depending on the pages.
Because the value we receive is greater than the cost of ownership/maintenance
Recommended that you have a staff that is trained and committed to the software.

Product Usage

4 - Web Analysts
3 - Analysts, Marketers, and occasional IT
  • Testing landing pages and conversion funnel pages.
  • Optimization of purchase process.
  • Provide statistical analysis of variations to secure the most optimal process for customers.

Evaluation and Selection

Autonomy Optimost
Webtrends Optimize was on the list. Ultimately, my previous experience with Adobe T&T led us to make the decision to use it.

Implementation

Ensure that documentation is thorough and detailed. Make no assumptions that IT or developers know why they are doing what you're asking them to do, and provide detailed instructions to them.

Training

I would recommend certification/training. Since I had completed it before in a previous job, we didn't need to pay for it again.

Configuration

No need, the software had what we needed.

Support

Customer support isn't really used as I am an internal power user of the tool.
No - Because of my previous employment at Omniture/Adobe, I am certified in the use of the software and the testing methodologies. We don't need to pay for outside expertise.

Usability

Interface is intuitive and easy to use.

Integration

  • Adobe SiteCatalyst
It was fairly simple. Some additional code (vendor supplied) allowed testing data to be piped into analytics software.

Vendor Relationship

Great during sales to provide demos, and case studies.
Where possible, negotiate to only be billed in active tests. Often times, you will have 'empty' marketing boxes tagged that will be billed if you're not careful.