Test & Target Review
October 15, 2013
Test & Target Review
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction
Pros
- Allows for A/B and MVT Testing very well.
- Provides detailed reporting.
- Relatively simple implementation.
- Allows marketers to test content without IT involvement.
Cons
- Implementation is dated now compared to other tools.
- Some of the 'flexibility' of the tool actually makes it more complex.
- Increases in conversion of 50-100% depending on the pages.
Product Usage
4 - Web Analysts
3 - Analysts, Marketers, and occasional IT
- Testing landing pages and conversion funnel pages.
- Optimization of purchase process.
- Provide statistical analysis of variations to secure the most optimal process for customers.
Evaluation and Selection
Autonomy Optimost
Webtrends Optimize was on the list. Ultimately, my previous experience with Adobe T&T led us to make the decision to use it.
Implementation
- Implemented in-house
Training
- Self-taught
I would recommend certification/training. Since I had completed it before in a previous job, we didn't need to pay for it again.
Configuration
No need, the software had what we needed.
Support
No - Because of my previous employment at Omniture/Adobe, I am certified in the use of the software and the testing methodologies. We don't need to pay for outside expertise.
Usability
Reliability
Integration
- Adobe SiteCatalyst
It was fairly simple. Some additional code (vendor supplied) allowed testing data to be piped into analytics software.
Vendor Relationship
Where possible, negotiate to only be billed in active tests. Often times, you will have 'empty' marketing boxes tagged that will be billed if you're not careful.
Comments
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