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Adobe Target Review: "Adobe Test & Target is a fantastic tool to extend your suite of Adobe solutions"
https://www.trustradius.com/ab-testingAdobe TargetUnspecified7.9117101
Laci Long profile photo
May 13, 2014

Adobe Target Review: "Adobe Test & Target is a fantastic tool to extend your suite of Adobe solutions"

Score 9 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with Adobe Test and Target

At the company I was working for Test and Target was used primarily by the Web Development team, but my team (Paid Search Marketing) also used it for testing. Test & Target was used for A/B testing across the website and on individual landing pages tests specifically for paid search traffic alone.
  • Great A/B & Multivariate testing capabilities and features
  • Great support team and representatives. They came on site for an in depth training that was very valuable for our team.
  • New drag and drop interface for setting up tests is great for less experienced members of the team.
  • Overall Test & Target is not very intuitive, so extensive training is necessary to learn how to set up tests.
  • Test & Target had a positive impact on ROI for the paid search campaigns we did A/B testing for.
  • It allowed us to learn fast and make changes on the site that would make a positive impact on conversion rates.
  • LiveBall,Optimizely
Adobe Test & Target is far superior to these other solutions, but is really meant for a more advanced company. Optimizely is better for a startup because of price point and ease of use.
I no longer work for the company that I used Adobe Test & Target at.
I'd recommend Test & Target for a more mature marketing environment that is ready for extensive website testing on a consistent basis. It is not as great for a startup environment.