Once the Leader, Now Playing Catch-Up
April 29, 2014
Once the Leader, Now Playing Catch-Up
Score 6 out of 10
Vetted Review
Verified User
Software Version
The version before they switched to Target.
Overall Satisfaction with Adobe Test and Target
Test & Target was used primarily for A/B/n testing, as well as some multivariate testing, of site design and usability. Primarily it was used by myself and the User Experience team, but we encouraged people from throughout the company to submit testing ideas.
- Our consultant we had was one of the best consultants I've ever worked with.
- Very strong analytics engine in it. Easy segmentation to make some very specific design decisions.
- Simple multivariate campaign setup.
- User interface needed a lot of work, in particular with the use of MBoxes. This has supposedly been improved upon though with the latest release.
- To build out specific segments required direct knowledge of how to write javascript, which isn't in the wheelhouse of our marketing team.
- Creating offers required direct knowledge of html.
- We saw some nice lifts in conversion from the tests we ran within the product.
- We were able to easily show other team members when suggestions would work or not work, with numbers backing it up.
- Monetate,Optimizely
We ultimately actually left Test and Target for Monetate, as Monetate was a much easier to use product and we liked their product roadmap more. Test and Target, however, did have stronger reporting and analytics - something which Monetate is improving, but is still a bit behind Adobe on.