Overall Satisfaction with Adobe Test and Target
It is being used to provide A/B tests and therefore replace banners and ads on the fly for last-minute promotions/announces. It is being used on the Macys.com website.
- Unobtrusive Injection of Javascript code
- Simple to use
- Unobtrusive modification of HTML content
- Documentation could be better
- Hard to test - environment needs to be ready
- Unable to write mocks
- Reduced time to change ads/announces on the website
- Reduced time to provide customized experience on the website
I don't know any other alternative