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If you want to target your web site visitors with more confidence, then use Adobe Test and Target
May 16, 2014

If you want to target your web site visitors with more confidence, then use Adobe Test and Target

Abdulrahman Jasim | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Test and Target

Adobe Test and Target is being used by a department in our organization, and part of what it covers is the content management.
  • It is simple to use and gets the job done fast
  • You don't have to wait for IT for months to make a change on the site. With Adobe Test and Target you can do it with a very short time.
  • There might be areas where Adobe Test and Target needs some improvements, but I am not aware of them. I really had not issues with it when I was using it.
  • I really did not have too much visibility to this part of Adobe test and target.
I have used Google Analytics on my personal website but I can't compare it with Test and Target, because Google Analytics is free which will do less than what Adobe Test and Target does.
I gave that rate, because currently our organization does not need more resources in those fields where Adobe Test and Target has been used. But, I would love to learn more about Adobe Test and Target.
I used Adobe Test and Target for almost a year and I really liked it. I was amazed by its capability and performance in testing, targeting, and optimization. I could test quickly and more often and target my visitors with confidence.