Measuring Impact with Adobe Workfront

we use Adobe Workfront to record interactions held with industry analysts and Analyst written reports. the purpose of doing this is to track Analyst written reports from creation until publication to see our ROI. interactions help give context to what was discussed during engagements & are usually connected to reports which help drive it to publication. in our department, we connect with analysts & form relationships so they can help get our AWS Amazon products out to new customers and strengthen the relationship w/ current customers

we have completely customized the tool. for example, we track our goals in WF. we submit goals in WF as a requests which are "actions" in a project. team members update their goals throughout each calendar year. goals are ways to keep our team members on track to show contributions to our department beyond day to day responsibilities. some can be professional development goals like getting certifications, or developing training material to educate the team so they are efficient.