Give it a try
February 06, 2018

Give it a try

Lee Wheeler | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User

Overall Satisfaction with AdRoll

AdRoll is a network of websites to show banner ads across . It’s larger than Google’s display network so it includes all kinds of websites!

Pros

  • Size of network
  • Ease of uploading materials
  • Ease of management

Cons

  • Billing is difficult on an agency level
  • Higher click costs
  • The retargeted ads had a lower lead cost with AdRoll compared to other vendors
  • Positive ROI after sales were completed versus the ad spend
The larger inventory and easy use is very attractive for both new marketers as well as advertising agencies.
AdRoll is great for remarketing campaigns for a single client. AdRoll is not able to differentiate their billings between accounts and that complicates things for an agency.

AdRoll Feature Ratings

Ad Campaigns
9.3
Ad deployment
9
Display advertising
10
Ad display and retargeting segmentation
9
Sequence targeting
Not Rated
Ad Network Integration
5.0
Data Transfer
5
DSP integration
Not Rated
Ad Reporting & Analytics
8.0
Ad dashboards
8
Ad performance reports
7
Ad conversion tracking
8
Ad attribution reporting
9

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