Overall Satisfaction with AdRoll
AdRoll is a network of websites to show banner ads across . It’s larger than Google’s display network so it includes all kinds of websites!
- Size of network
- Ease of uploading materials
- Ease of management
- Billing is difficult on an agency level
- Higher click costs
- The retargeted ads had a lower lead cost with AdRoll compared to other vendors
- Positive ROI after sales were completed versus the ad spend
The larger inventory and easy use is very attractive for both new marketers as well as advertising agencies.