Retarget Website Traffic and SaaS Users
Anonymous | TrustRadius Reviewer
February 06, 2018

Retarget Website Traffic and SaaS Users

Score 7 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with AdRoll

We used AdRoll to retarget various groups of website visitors and product users to move them further down the funnel of becoming a paid user. Our solution was a freemium solution with both an individual and team paid plan. We had AdRoll deeply integrated to be able to track both website visitors as well as users.
  • Retarget website visitors based on the specific pages they visited
  • Retarget product users based on the pages/features they did OR did not use
  • Increase product usage by targeting high potential users with value of our paid solution
  • Increase product sign ups but targeting website visitors who are actively engaged with our brand but DID NOT sign up yet
  • When I was using AdRoll I don't think they had the ability to retarget on LinkedIn - that would be the ultimate retargeting platform but can't remember if this is already available or in the works
  • We were able to convert free users to paid users because we could see they were very engaged but did not understand the value of our paid solution without a little push.
  • We were able to increase our user sign up conversion rate by retargeting engaged web visitors who DID NOT convert but should have.
  • We were able to increase our on-boarding conversion by targeting users who unsubscribed from our emails to encourage them to finish setting up their account.
  • I don't really know of any direct competitors.
  • I'm sure you can do a lot of what AdRoll does using Facebook and/or Twitter and/or AdWords retargeting features but using AdRoll was way easier.
  • I'm sure there are also added benefits fo using AdRoll vs. retargeting options available on each specific ad network, however, I don't know what they are.
  • It's great to supplement the work you are already doing to get visitors to the website - use AdRoll to retarget people who have visited your website > visited X page OR done X action > to push them further along your funnel
  • It's also interesting to use to retarget users who you believe are high-value but HAVE NOT completed a specific action. For example, you could retarget your engaged users who DID NOT visit your plan upgrade page yet OR perhaps they did not discover a page/feature that is critical to them becoming an avid user.
  • It's not a fallback option for solving your traffic volume issues. You need a good amount of traffic for retargeting to be relevant.

AdRoll Feature Ratings

Ad campaign creation
8
Ad deployment
8
Display advertising
7
Ad display and retargeting segmentation
9
Data Transfer
7
DSP integration
7
Ad dashboards
8
Ad performance reports
7
Ad conversion tracking
3
Ad attribution reporting
3
Cross-channel ad management
Not Rated
Ad forecasting and optimization
Not Rated