Easy to Use and Positive ROI from Ads!
July 29, 2018

Easy to Use and Positive ROI from Ads!

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with AdRoll

AdRoll is being used across our organization by the marketing team for retargeting ads. It is cheaper than using AdWords and more efficient in reaching a larger range of audiences. We didn't have a method to express remarketing ads, so this was perfect for us.
  • Customizability of visual ads is easy and efficient. I can make it look the way I want it with the words I need to use.
  • I think the reach not being limited to just Google but rather accross multiple channels is an advantage for AdRoll.
  • Has a great support team that is always ready to help out. They were particularly helpful when we were first trying to set up our first ad campaign.
  • They could make their documentation more easy to understand such that it is more user-friendly for first time users, so we don't have to reach out to support for more information.
  • They could have the functionality of more design options on the page. I had to externally make the ad have the background I wanted and upload it. But having editing capabilities on site would be easier.
  • I would like to see them expand into other aspects of advertising, not just remarketing and retargeting ads.
  • We have had an increase of returning leads to our website.
  • We have a lower bounce rate on people coming in from ads due to targeting accurately.
  • We have been spending less on ads for more relevant leads.
Cheaper and easier to use!
It is very well suited for easy targeting especially when it comes to visual ads in the remarketing and retargeting categories. As a small business, this option is also affordable for our use.

AdRoll Feature Ratings

Ad campaign creation
Ad deployment
Display advertising
Ad display and retargeting segmentation
Sequence targeting
Not Rated
Data Transfer
Not Rated
DSP integration
Not Rated
Ad dashboards
Ad performance reports
Ad conversion tracking
Ad attribution reporting
Cross-channel ad management
Ad forecasting and optimization