Overall Satisfaction with AdRoll
The marketing department uses AdRoll to retarget users who visit our site as well as prospect lookalike users who have not visited. The problem we are addressing is the ability to capture and follow users as they browse the web. AdRoll allows for support of Facebook and Instagram retargeting/prospecting, which is key as we also attempt to grow our social following.
- Retargeting
- Prospecting
- Trackability
- Management of old campaigns
- Ability to delete drafts
- More social integration
- ROI
- Social Growth
- Database Growth
AdRoll offers an easy campaign management system and with the ability to segment via website pages and audience targeting, AdRoll is superb for retargeting. Conversions can be set up in numerous ways and offer solid tracking/accountability. You also do not need to worry about tracking via Google Analytics (GA) as AdRoll as spot-on reporting and what you see in AdRoll does reflect nearly identical to what GA shows.
AdRoll Feature Ratings
Using AdRoll
Pros | Cons |
---|---|
Like to use Relatively simple Easy to use Technical support not required Consistent Quick to learn Convenient Feel confident using Familiar | None |
- Campaign Management/Monitoring
- Scheduling
- Segmentation
- None