AdRoll: A True Winner
October 29, 2018

AdRoll: A True Winner

Stefanie Cash | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with AdRoll

The marketing department uses AdRoll to retarget users who visit our site as well as prospect lookalike users who have not visited. The problem we are addressing is the ability to capture and follow users as they browse the web. AdRoll allows for support of Facebook and Instagram retargeting/prospecting, which is key as we also attempt to grow our social following.

Pros

  • Retargeting
  • Prospecting
  • Trackability

Cons

  • Management of old campaigns
  • Ability to delete drafts
  • More social integration
  • ROI
  • Social Growth
  • Database Growth
AdRoll offers an easy campaign management system and with the ability to segment via website pages and audience targeting, AdRoll is superb for retargeting. Conversions can be set up in numerous ways and offer solid tracking/accountability. You also do not need to worry about tracking via Google Analytics (GA) as AdRoll as spot-on reporting and what you see in AdRoll does reflect nearly identical to what GA shows.
AdRoll is great for those who have a strong creative department and want the ability to retarget users who land on their site. AdRoll is also great for prospecting as you can upload your database and AdRoll will prospect lookalikes. For folks who want to track users on social (Facebook and Instagram), AdRoll does wonders. You also have the ability to email prospects which is another great way to build a unique database.

AdRoll Feature Ratings

Ad campaign creation
10
Ad deployment
10
Display advertising
10
Ad display and retargeting segmentation
10
Sequence targeting
10
Data Transfer
10
Ad dashboards
10
Ad performance reports
10
Ad conversion tracking
10
Ad attribution reporting
10
Cross-channel ad management
10
Ad forecasting and optimization
10

Using AdRoll

Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability.
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • Campaign Management/Monitoring
  • Scheduling
  • Segmentation

Comments

  • Aly Kline McGue | TrustRadius Reviewer
    Hi Stefanie -- Thank you for the thoughtful review! I run our NAMER Segment Marketing team which includes customer marketing and works closely with product. We'd love to chat with you more about your experience with AdRoll. If interested, please shoot me a note at customermarketing@adroll.com and we can arrange some time to chat. Cheers, Aly

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