Item: AdRoll
Rating: 10
Author: Stefanie Cash

Overall Satisfaction with AdRoll

Use Cases and Deployment Scope

The marketing department uses AdRoll to retarget users who visit our site as well as prospect lookalike users who have not visited. The problem we are addressing is the ability to capture and follow users as they browse the web. AdRoll allows for support of Facebook and Instagram retargeting/prospecting, which is key as we also attempt to grow our social following.

Pros and Cons

Pros

Retargeting
Prospecting
Trackability

Cons

Management of old campaigns
Ability to delete drafts
More social integration

Return on Investment

ROI
Social Growth
Database Growth

Alternatives Considered

Facebook for Business, Twitter Ads, Google Ads (formerly AdWords) and Google Analytics

AdRoll offers an easy campaign management system and with the ability to segment via website pages and audience targeting, AdRoll is superb for retargeting. Conversions can be set up in numerous ways and offer solid tracking/accountability. You also do not need to worry about tracking via Google Analytics (GA) as AdRoll as spot-on reporting and what you see in AdRoll does reflect nearly identical to what GA shows.

Likelihood to Recommend

AdRoll is great for those who have a strong creative department and want the ability to retarget users who land on their site. AdRoll is also great for prospecting as you can upload your database and AdRoll will prospect lookalikes. For folks who want to track users on social (Facebook and Instagram), AdRoll does wonders. You also have the ability to email prospects which is another great way to build a unique database.

AdRoll Feature Ratings

Using AdRoll

Usability

Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability.

Usability Pros and Cons

Pros	Cons
Like to use Relatively simple Easy to use Technical support not required Consistent Quick to learn Convenient Feel confident using Familiar	None

Easy Tasks

Campaign Management/Monitoring
Scheduling
Segmentation

Difficult Tasks

None

Comments

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Aly Kline McGue
commented 7 years ago
Hi Stefanie -- Thank you for the thoughtful review! I run our NAMER Segment Marketing team which includes customer marketing and works closely with product. We'd love to chat with you more about your experience with AdRoll. If interested, please shoot me a note at customermarketing@adroll.com and we can arrange some time to chat. Cheers, Aly

AdRoll: A True Winner