TrustRadius
AdRoll - great platform for nimble teams looking for flexible (and cost-effective) platforms
https://www.trustradius.com/ad-serving-retargetingAdRollUnspecified7.875101
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February 12, 2019

AdRoll - great platform for nimble teams looking for flexible (and cost-effective) platforms

Score 7 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with AdRoll

We are using AdRoll to deliver and display advertising to our remarketing and matched email audiences. In the past, we have also used the platform to deliver advertising on social media platforms; however, for the time being, we are focused on more traditional display units. We are also using the platform to help measure attribution for our display advertising.
  • AdRoll's interface is intuitive to use and easy to learn.
  • AdRoll's feature set exceeds the capabilities of Google's display platform in some respects (especially as it relates to minimum audience sizes).
  • Nice reporting capabilities help with evaluating campaign performance.
  • AdRoll's pricing is opaque. While it's nice that there's no platform fee, it's not possible to see what markup AdRoll is adjusting pricing by.
  • Some features have been deprecated in the AdRoll platform (ie. SFDC integration), so that they can start to offer them through their other products, which come at a much higher commit.
  • Some reporting options are slow to run and there appears to be quite a lag on the metrics.
  • AdRoll has allowed us to reduce the size of the segments we target, to more effectively manage our campaigns.
AdRoll is well-suited to nimble teams that don't have the budgets (or patience) for working with larger agencies. It's nice that the platform is self-serve, yet still fairly robust in terms of targeting capabilities. The platform also has a good breadth of options when it comes to the creative units it supports.

Obviously, if you have massive budgets there are platforms that are better suited to both your media serving and measurement needs.

AdRoll Feature Ratings

Ad campaign creation
8
Ad deployment
10
Display advertising
10
Ad display and retargeting segmentation
9
Sequence targeting
9
Ad dashboards
7
Ad performance reports
7
Ad conversion tracking
8
Ad attribution reporting
8