Item: AdRoll
Rating: 10
Author: Charles Kirkland

Overall Satisfaction with AdRoll

Use Cases and Deployment Scope

We use AdRoll across the entire organization and it’s one of the requirements for working with us from a consulting standpoint. We've found that AdRoll is the easiest third-party remarketing marketing tool to implement.

Pros and Cons

Pros

Track conversions are extremely simple. The interface is clean and easy to navigate.
AdRoll will custom create banners if you ask them.
They have clear and detailed instructions on how to do everything.
Their support goes above and beyond and makes me feel confident that they can get the job done.

Cons

I would like to see more reporting on where my ads are showing.
Would like to see a native ad-builder where I could create ads myself.
Would like to see if client reports could be emailed to me weekly.

Return on Investment

It’s a huge help because it allows us to tap into 3rd party traffic.
We can roll out ads in AdRoll and not have to deal with the changes in interfaces like Facebook.
We can see what’s working and what’s not.

Alternatives Considered

Perfect Audience

I always found the Perfect Audience interface confusing. I’m sure it’s a great tool, but if you can’t use it nothing else will be of benefit.

Likelihood to Recommend

AdRoll is a great third-party remarketing tool that allows virtually any business to set up and run. Unfortunately, if you’re just starting out and don’t have a lot of traffic, you really won’t get any benefits from this. While I would still suggest installing the pixel if your site is new, it takes a certain amount of use for remarketing to benefit you.

AdRoll Feature Ratings

Comments

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Ewa Szopa
commented 7 years ago
Hello Charles, This is Ewa from AdRoll's Marketing team. Hope you're doing great today! Thank you for taking the time to let us know how we’re doing! I’m very glad to hear that we’re getting things right. I noticed that you mentioned some improvements are needed on reporting and ads' creation. I’d love to pass your thoughts back to our product team. If you have some time, I’d love to offer my help if you need it and learn more about what we could do to improve our product and service to earn your recommendation. If interested, send us an email at customermarketing@adroll.com, and we will set up some time to chat. Also, with regards to the Native ads, you can actually create them from your main Ads tab on the Dash! Let me share a help article on it: https://help.adroll.com/hc/en-us/articles/217552098-Web-Ads#2 Have a great day ahead! Ewa

AdRoll rocks