Item: AdRoll
Rating: 2
Author: Verified User

Use Cases and Deployment Scope

The digital media team uses AdRoll for a few of our clients. We used to use it for many more clients however, the product itself has been malfunctioning a lot recently.

Pros and Cons

Dynamic retargeting.
A team of people who do try.

Finicky systems for dynamic retargeting.
Long wait times for actually getting things escalated.

Alternatives Considered

Criteo Dynamic Retargeting

The reason why we chose AdRoll over Criteo is due to the superior seeming dynamic targeting of AdRoll.

AdRoll is a vendor that we only really use for the dynamic retargeting capabilities. This is mainly due to the fact that we have a feed of several different events that we'd like to promote via both display and Facebook. AdRoll has been the only partner that can successfully do that that we have found so in that respect it is a great vendor to use. AdRoll is not suited for someone who doesn't really need that. The other products they have can be done elsewhere and better.

Should you choose AdRoll?

Overall Satisfaction with AdRoll

Use Cases and Deployment Scope

Pros and Cons

Return on Investment

Alternatives Considered

Likelihood to Recommend

AdRoll Feature Ratings