AdRoll: Reliable, but can always improve!
Updated January 09, 2020

AdRoll: Reliable, but can always improve!

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with AdRoll

Our digital media team uses AdRoll for dynamic retargeting across a variety of clients. It serves display banners that we provide on sites and social based on audience pools and interest. It is most successful in targeting an audience who has already searched for our specific client's products. It also provides accessible reporting dashboards that we can use to report on metrics to our clients.
  • The reporting dashboard that is accessible to AdRoll clients is very clean and easy to use. The transparency of these dashboards allows for detailed reporting that can be extended to your client.
  • The AdRoll account reps are very responsive.
  • The dynamic retargeting that AdRoll provides in a digital setting can target at a very granular level.
  • AdRoll tracking on our end has been having issues lately. We are not sure if our tags have not been implemented correctly, or if there is currently a glitch in the system.
  • Unfortunately, sometimes the account reps and internal technicians do not communicate efficiently enough when an issue arises. This causes a slow turnaround for troubleshooting.
  • The overall understanding that the account reps have of their own system needs improvement.
  • AdRoll is typically a partner that we use every quarter for certain clients because it has a reliable ROI.
  • ROI does, however, depend on the client.
  • Overall, AdRoll has had a positive impact on our business.
AdRoll is what we have used in the past, and it provides us with a positive ROI each quarter. We have not really branched out to other dynamic retargeting partners because this is successful.
AdRoll is great if you need another form of dynamic retargeting for display advertisements for your client. It is a good additional partner to use for large ad campaigns that have money to spend on a variety of targeting tactics. For example, we use AdRoll for dynamic retargeting for many of our clients. One of these clients has a relatively small budget, and we still see good performance.

AdRoll Feature Ratings

Ad campaign creation
Ad deployment
Display advertising
Ad display and retargeting segmentation
Sequence targeting
Not Rated
Data Transfer
Not Rated
DSP integration
Not Rated
Ad dashboards
Ad performance reports
Ad conversion tracking
Ad attribution reporting
Cross-channel ad management
Not Rated
Ad forecasting and optimization
Not Rated

Using AdRoll

5 - AdRoll provides the ability to create Dynamic Web ads and Dynamic Facebook ads for our clients. These dynamic ads are served across a variety of platforms with the ability to whitelist and blacklist certain websites. AdRoll can work on a KPI of conversions, so if your client is looking to sell a product or ticket, AdRoll works well. They are able to report on many metrics including impressions, clicks, conversions, revenue, etc and even provide a useful dashboard that you can check in real time.
5 - The individuals that we have in house to support AdRoll are all on our digital media team. These individuals have an understanding of dynamic web ads, metrics and KPIs, and an overall understanding of digital advertising as a whole. We have members of our team that monitor the AdRoll reporting dashboard on a weekly basis to make sure that all of our campaigns for our clients are serving ads correctly, and creating the correct result that our client wants. This is typically conversions and a high return on ad spend. If our dynamic ads run correctly, we have no issues. In the event of something going wrong, we are able to see these things on our reporting and the AdRoll dashboard, reach out to our rep, and rectify any issues.
  • AdRoll is unique in providing dynamic retargeting ads.
  • They are a user friendly reporting dashboard.
  • Daily use of the AdRoll reporting dashboard.
  • Utilize AdRoll's creation of creative ads.
  • Continued use of dynamic retargeting.
  • Additional use of their creative built banners.
We have not found another vendor that is able to do what AdRoll does in the dynamic retargeting ad space. Unfortunately, we have not had much success with our representatives. We find that they are not particularly responsive and we would like to find another vendor, but AdRoll is the best at the dynamic retargeting ads, so currently we are working with this vendor.

Evaluating AdRoll and Competitors

  • Product Features
  • Product Usability
  • Existing Relationship with the Vendor
AdRoll is the only vendor that we can find that is successful in creating and distributing dynamic retargeting web ads. These are essential to our clients and our KPI, so that is why we use AdRoll and continue to do so.
As an assistant, I am not involved deeply in the selection process so I don't know how my superiors would change their evaluation. As long as AdRoll continues to perform well, I don't think the selection process will change.

AdRoll Implementation

Overall, be sure to get confirmation of tag implementation.
  • Communication with our representatives.
  • The correct use of our tags.

AdRoll Support

Our representatives do not seem to care about our success and are not particularly responsive when we have issues. There have been multiple instances where AdRoll does not respond to our emails, or they fail to understand the problem. We have been asked to be looped in with their internal team but they do not allow that. We have had to escalate our issues many times in order to solve problems and in some cases, we have to completely pause our accounts running while issues are resolved.
Problems get solved
Slow Resolution
Poor followup
Less knowledgeable
Not kept informed
Escalation required
Difficult to get immediate help
Need to explain problems multiple times
Support doesn't seem to care
Slow Initial Response
No. Support is where this vendor is lacking.

Using AdRoll

Once tags are given and things are set up, it is fairly easy to utilize the reporting dashboard and check in on your ongoing campaigns. Metrics are simple to follow and can be toggled for specific dates or other qualifiers.
Relatively simple
Easy to use
Technical support not required
Well integrated
Quick to learn
Feel confident using
  • The reporting dashboard
  • integration of tags
  • Seeing our dynamic ads in platform
  • communication with representatives