Influitive AdvocacyHub: If you love your customers, they will love you back and tell others.
July 14, 2014

Influitive AdvocacyHub: If you love your customers, they will love you back and tell others.

Chris Peltz | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with AdvocateHub

AdvocateHub is being used within HP Software, as part of the SPM Customer Success organization. This is a small team within the greater Service Portfolio Management organization, but the Hub itself serves 100s of customers, partners, and employees. We use the Hub to help build our customer community up -- to share information about new products but also to provide a platform where our customers can collaborate and speak about their successes with our software products.
  • The gamification approach really works - customers are motivated to compete and earn points
  • Administration of the platform is very straightforward. It is very easy to create and manage rewards and challenges in the system
  • Simple user interface from the advocate's perspective - providing relevant challenges to complete.
  • Multi-user administration, where different admins in a company can be assigned tasks/activities to complete
  • Reporting is great, but would be even better if it could support trending at various time intervals (e.g., weekly, bi-weekly)
  • Community sharing - love to be able to use challenges that other customers have used - would be great if there was a "marketplace" concept.
  • Generation of new reference recruits and more importantly reference assets that our advocates are creating
  • Generation of leads for our SaaS-based offerings
  • Product feedback gathered from advocates is helping us to improve our products for them
I am not aware of any alternatives to AdvocateHub, at least, not platforms which provide for this full gamification experience. There are online communities available, things like LinkedIn, etc., but these operate on a different level than the Hub. AdvocateHub provides more of a springboard to other communities, where introduced challenges can encourage your customers to participate.
We are just in our pilot phase right now but I have no doubt we will use this product moving forward. We have seen a significant impact already after only a few months of use. Moving forward, our decision to renew will always be driven by business results - are we getting enough sales leads, reference material, social media interaction, etc. As long as that is sustained, we will continue to use the AdvocateHub.
I think AdvocateHub can be used in any situation where a company is selling software and you want to help grow your customer advocacy community. It is probably better suited for companies that might rely on social media and other online platforms from a marketing standpoint. But, really, the platform is flexible enough that it can deliver value for any company selling products.