Customer Advocacy Software
Customer Advocacy Software Overview
Top Rated Customer Advocacy Products

These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.
Customer Advocacy Products
(1-22 of 22) Sorted by Most Reviews
The list of products below is based purely on reviews (sorted from most to least). There is no paid placement and analyst opinions do not influence their rankings. Here is our Promise to Buyers to ensure information on our site is reliable, useful, and worthy of your trust.
AdvocateHub helps B2B marketers capture customer enthusiasm and use it to drive marketing and sales efforts. With AdvocateHub, B2B marketers build an advocate community and invite customers into it to complete “challenges” like referrals, reference calls or product reviews. As they…
Learn More About Customer Advocacy Software
What is Customer Advocacy Software?
Customer Advocacy Software, also known as Advocacy Marketing Software, provides the tools to support and encourage customers to comment on, endorse, and recommend business products and services. Customers act as brand advocates by sharing their positive experiences through reviews, social media posts, word of mouth, and digital forums. The software also enables customers to share business content and messaging. Incentives are used to motivate customer advocacy and reward engagement. This is typically done through gamification or awards for the completion of forms, surveys, and questionnaires.
The software monitors and records customer advocacy performance. The information it provides permits identification and incentivization of the best advocates and is used for product development and improvement. Customer advocacy software is used by marketing and sales teams to acquire new customers, as well as promote customer loyalty and retention.
Customer advocacy software overlaps with Community Platforms, Consumer Ratings & Reviews Software, Employee Advocacy Tools, Gamification Software, Influencer Marketing Software, and Referral Marketing Software. Some customer advocacy software vendors incorporate those features into their products. CAS integrates with Marketing Automation Software and Customer Relationship Management (CRM) Software.
Customer Advocacy Software Features
Customer Advocacy Software includes many of the following features.
- Customer advocacy program management
- Create, manage, monitor, and record customer advocacy programs
- Segmentation
- Multi-channel advocacy support
- Advocate management
- Advocate scoring
- Incentivization management
- Review and mention capture
- Engagement tools
- Communication tools
- Content sharing
- Workflow management
- Dashboards
- Analytics and reporting
Customer Advocacy Software Comparison
Consider the following when purchasing Customer Advocacy Software.
Scope: Customer Advocacy Software often includes additional functions such as review management, referral marketing, and gamification. Evaluate your current capabilities in those areas to determine the breadth of features that may be required for your selection.
Integrations: Customer advocacy programs will run more efficiently when advocacy software is integrated with marketing automation and customer relationship software. Before choosing a software provider, try to determine how easily your selection will integrate with your current systems.
Pricing Information
Customer Advocacy Software pricing is driven by the features provided and the number of advocates supported. Introductory pricing ranges from $99 to $1,700 a month. Enterprise-scale operations will need to obtain a price quote. Additional fees may be required for communication and materials services. Free trials are available.
Customer Advocacy Software Best Of Awards
The following Customer Advocacy software offer award-winning customer relationships, feature sets, and value for price. Learn more about our Best Of Awards methodology here.

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Frequently Asked Questions
What are the benefits of using Customer Advocacy Software?
What are the best Customer Advocacy Software products?
These are some of the popular Customer Advocacy Software products.