Customer Advocacy Software

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AdvocateHub helps B2B marketers capture customer enthusiasm and use it to drive marketing and sales efforts. With AdvocateHub, B2B marketers build an advocate community and invite customers into it to complete “challenges” like referrals, reference calls or product reviews. As they…

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AdvocateHub helps B2B marketers capture customer enthusiasm and use it to drive marketing and sales efforts. With AdvocateHub, B2B marketers build an advocate community and invite customers into it to complete “challenges” like referrals, reference calls or product reviews. As they…


NextBee headquartered in California offers a referral marketing and customer loyalty platform supporting incentive management with rules configurator and reward distribution, and program management console with segmentation and campaign analytics.


A tool that helps automate customer acquisition, for B2C and B2B tech companies GrowSurf offers a referral program software that helps them get new customers on autopilot. With it, users can launch a customer-to-customer referral program to incentivize word-of-mouth referrals and…

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Zuberance headquartered in San Carlos offers a customer advocacy software platform supporting customer testimonials and reviews, advocate leads and referrals, and community advocacy for supplying a knowledgebase with brand advocate story.

RO Innovation

Upland RO Innovation automatically serves up the best customer references to elevate brand awareness and win more deals.


Sitejabber aims to bridge the gap between consumers and businesses by offering an open platform for consumers to share their voice, research and discover trustworthy brands and resources online. It help businesses to grow and scale through a suite of review collection and management…


SaaSquatch is a Marketing Rewards Platform that powers reward programs at every stage of the customer journey through Acquisition, Referral, Retention and Loyalty. Presented as ideal for companies with 10,000+ customers, Unicorns, and Fortune 500 companies, SaaSquatch enables companies…

SocialHP (Social HorsePower)

SocialHP (or Social HorsePower) offers software to help create a successful advocacy program and suppot social media marketing.


Advocately, headquartered in Singapore and started by former Trade Gecko leadership, offers a customer advocate platform to drive reviews and testimonials or referrals.


Roster creates software that helps convert a brands passionate customers into brand ambassadors to drive awareness on social media, boost marketing, and drive revenue. The vendor states customers are the most authentic source for promoting products and services to others, because…


Amplifinity in Ann Arbor offers a referral and customer advocacy platform encompassing branded workflow for engaging brand advocates, gift card and incentive management, partner management with advocate management by partner, partner registration and co-branding, and other features.…

12, headquartered in Virginia, offers their customer and employee advocacy platform, supporting a Voice of the Customer approach to research, data collection, and customer success, as well as driving customer references and testimonials.

SlapFive Customer Marketing Software

SlapFive in Boston offers what they describe as a Customer-Generated Content Machine software tool, which aims to make it simple for companies, and enjoyable for company clients, to capture their voice and inject it into all aspects of the business to win and retain more customers.…


Since 2003, Point of Reference has helped companies leverage customer advocates to fuel business growth and fortify brands. They present technology, domain expertise and supplemental staffing solutions that organize and optimize authentic customer voices. Their product ReferenceEdge…

Ambassador Referral Marketing Platform

Ambassador is a referral marketing platform for teams to increase new customer acquisition, referrals and revenue by leveraging word-of-mouth. Ambassador automated enrolling, tracking, rewarding and managing customers, affiliates, influencers, partners and fans. Ambassador was acquired…

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Wings4U is a content marketing agency headquartered in SIngapore, that combines people, processes and tools to deploy scalable and data driven Customer Advocacy Programs with the goal of systematically turning customers into advocates, to help users achieve Sales and Marketing goals.…

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The Buyapowa* platform powers advocacy and refer-a-friend programs for brands, including GAP, T-Mobile, boohoo, Vodafone, and EDF. Their products allow brands and retailers to identify their biggest advocates, motivate and reward them for referring new customers. It plugs into an…

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UserEvidence’s customer voice platform automates social proof for GTM teams, generating verified case studies, testimonials, and stats. UserEvidence delivers short surveys using emails and in-app notifications at key moments throughout the customer journey. And the best insights…

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Swedish company Referanza offers their customer advocacy platform, supporting locating, recruiting, and enabling customer brand ambassadors to generate promotional content and provide testimonials.

Learn More About Customer Advocacy Software

What is Customer Advocacy Software?

Customer Advocacy Software, also known as Advocacy Marketing Software, provides the tools to support and encourage customers to comment on, endorse, and recommend business products and services. Customers act as brand advocates by sharing their positive experiences through reviews, social media posts, word of mouth, and digital forums. The software also enables customers to share business content and messaging. Incentives are used to motivate customer advocacy and reward engagement. This is typically done through gamification or awards for the completion of forms, surveys, and questionnaires.

The software monitors and records customer advocacy performance. The information it provides permits identification and incentivization of the best advocates and is used for product development and improvement. Customer advocacy software is used by marketing and sales teams to acquire new customers, as well as promote customer loyalty and retention.

Customer advocacy software overlaps with Community Platforms, Consumer Ratings & Reviews Software, Employee Advocacy Tools, Gamification Software, Influencer Marketing Software, and Referral Marketing Software. Some customer advocacy software vendors incorporate those features into their products. CAS integrates with Marketing Automation Software and Customer Relationship Management (CRM) Software.

Customer Advocacy Software Features

Customer Advocacy Software includes many of the following features.

  • Customer advocacy program management
  • Create, manage, monitor, and record customer advocacy programs
  • Segmentation
  • Multi-channel advocacy support
  • Advocate management
  • Advocate scoring
  • Incentivization management
  • Review and mention capture
  • Engagement tools
  • Communication tools
  • Content sharing
  • Workflow management
  • Dashboards
  • Analytics and reporting

Customer Advocacy Software Comparison

Consider the following when purchasing Customer Advocacy Software.

Scope: Customer Advocacy Software often includes additional functions such as review management, referral marketing, and gamification. Evaluate your current capabilities in those areas to determine the breadth of features that may be required for your selection.

Integrations: Customer advocacy programs will run more efficiently when advocacy software is integrated with marketing automation and customer relationship software. Before choosing a software provider, try to determine how easily your selection will integrate with your current systems.

Pricing Information

Customer Advocacy Software pricing is driven by the features provided and the number of advocates supported. Introductory pricing ranges from $99 to $1,700 a month. Enterprise-scale operations will need to obtain a price quote. Additional fees may be required for communication and materials services. Free trials are available.

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Frequently Asked Questions

What does Customer Advocacy Software do?

Customer Advocacy Software automates and streamlines the customer advocacy process. It enables customers to readily share their experiences with a business’s products and services and offers incentives to encourage customer advocacy and engagement. The information it captures helps inform product development.

What are the benefits of using Customer Advocacy Software?

Customer Advocacy Software increases brand and product awareness, shortening the sales cycle and onboarding process, resulting in more sales and increased revenue. It helps with customer acquisition, promotes new products, improves customer loyalty and customer retention rates.

What are the best Customer Advocacy Software products?

These are some of the popular Customer Advocacy Software products.

How much does Customer Advocacy Software cost?

Introductory Customer Advocacy Software pricing ranges from $99 to $1,700 a month based on its features and the number of participants supported. Enterprise-scale operations will need to obtain a price quote. Free trials are available.