Influitive Reviews

Marketing manages Influitive, but our Customer Success and Product teams are also highly involved. We use Influitive to help drive engagement among our customer base, identify referenceable customers for marketing opportunities such as case studies or speaking engagements, generate reviews on B2B software review websites to help boost our brand reputation, generate quotes and testimonials, and gather product feedback to help inform our roadmap. We also love the discussion feature, as this really helps our customers stay connected, share best practices, and network. There are SO many use cases for Influitive, and it has been an invaluable tool for our organization.

Our company was looking for a customer advocacy platform five years ago. A selection committee researched and reviewed many options. In the end, Influitive was selected as our vendor for our Renaissance Royals community. The purpose of our community is to make personal connections with our users (educators), provide them with information and resources about their products, and provide a venue for our users to connect with us and other educators.

It is hosted by the Marketing department, but we work with other teams across the organization including Sales, Product Management, Customer Success, Research, UX, and more.

The business problem the Influitive platform addresses are that it allows us an easy way to connect with our educators, a channel for educators to provide direct feedback and connect with other educators, and it enables us to make the content fun and educational at the same time.

We use Influitive as our global customer advocacy platform, to drive advocacy acts via our customers across our business. As a SaaS platform, we use Influitive as a single customer community, which makes it easier to administer whilst giving customers an amazing experience, helping us to gain a share of voice, improved perception, and trust.

We use Influitive to connect with our most passionate customers as a way to help them: connect with us as a company; connect with each other; discover a variety of resources that can help them in their roles; and easily share their love of our product with others. Our Influitive instance lives within Product but is leveraged by individuals across the company on a global scale. At the highest of levels, it allows us to develop better genuine relationships with our customer base.

We use Influitive as the platform to power our customer advocacy program. It sits in our Center of Excellence, which spans all lines of business and global locations. The platform allows us to engage with, nurture, and mobilize our customers at scale. With Influitive, we are able to drive our customers to advocate on behalf of the company through case studies, testimonials, speaking engagements, referrals, and references while giving back to the customers through rewards, personal and professional advancements, and networking.

Our Influitive hub is run by our customer marketing team and helps support initiatives across the business including customer education, sales, customer advocacy and more. It allows us to stay connected with our customers and build close relationships with them, especially in the current climate where we can’t build those connections in person.

At HPE we are using Influitive as the platform that we build our customer advocacy communities on. We have several communities that span multiple business units across the company, and more to come in the future. Influitive also provides a centralized location for us to build out advocate profiles allowing us to better customize per advocate. Without Influitive we would likely have several tools and not be set up for success as we are now.

We run our advocacy community here. It is a great tool when you have an awesome product that helps to organize all of the customer marketing initiatives. The platform helps to keep our advocates happy and engaged.

We're using the AdvocateHub to run our advocate marketing programs - the WileyPLUS Studio, the Knerd Studio and our Student Studio. The tool helps us communicate with our customers in a meaningful way and reward them for everything that they do for our business. Not only can we provide tools and resources to help customers with our products but we can drive measurable results by building out testimonials, a reference pool, and revenue through referrals.

It is used by the marketing department to create a private community for our customers. It assists us in managing the community, developing a relationship with our advocates as well as tracking our results. Inbound Marketing is all about creating relationships and building a customer loyalty. Influitive has helped us to achieve it by providing the perfect tool to reach our goals.

We use influitive for our "VIP" advocates who do a lot of work for our company. It's a great program to use to reward them and allows us to build a community with interactive challenges that increase engagement and positive feelings for our company.

Our program is owned by Marketing but is being used cross-functionally across our Product, Product Marketing, Customer Sucess and Support teams. We use it for customer success, retention, and demand generation. And, we've created a robust online community where customers can share and learn from each other, as well as provide valuable feedback to our company to help inform roadmap.

We at Cvent are using Influitive to manage our advocacy program. It is been used to achieve business goals such as reviews, referrals, and references, content generation and others.

Influitive is used within one organization within our company. We use it to engage with our customers and encourage them to continue their education using our learning materials for certifications. Additionally, we are collecting their feedback to better our products for them.

Influitive AdvocateHub is being used at my organization by only me. I use it to manage the Blackbaud Champions application. The application is used as a reference to articles, interaction with other users and discussion boards. AdvocateHub's application can be used on the go, which is quite convenient. I recommend other Blackbaud users to download the app and try it themselves.

Influitive AdvocateHub is being used at Quadient to power our Advocate Program, called The Quad. This function is based out of our Corporate Marketing department, and is an influential piece of our sales and marketing channels. This addresses customer affinity, brand proof, onboarding, training, and product development.
It is additionally being used by our HR department to fuel our Peer Recognition program, and is being utilized beautifully.

We are using Influitive AdvocateHub to engage, educate and mobilize our customer advocates. The marketing team is responsible for the administration of our customer advocacy program which includes Influitive AdvocateHub. We also collaborate with other business units such as Client Success, Customer Support, Product Management and Sales to ensure that we are engaging our customers on various initiatives throughout the organization and to ensure there is consistent communication. Our primary goal is to increase customer engagement with our brand.

This program is being used to kick off our company's global customer marketing efforts. It is being used mainly by the customer marketing team, but we also receive guidance and advice from the product marketing team as well as our customer support teams. It addresses company issues of churn, customer service and helps to improve cross-sell/up-sell opportunities.

We are using it in 2 different places. First and foremost we started off by creating a hub for our customers, and it has truly been an incredible tool to engage with our customers, enforce loyalty, and reward our advocates for being incredible humans and providing testimonials, referrals, reviews, social shares, feedback and more. It has been instrumental in our efforts to garner loyalty, engage with our customers more deeply, continue brand loyalty, reduce churn, gather more referrals and much, much, much more. It is priceless and don't know what we would do without it. We are also currently building out a partner hub as well in order to increase engagement with our partners.

Influitive is being managed by our marketing department as a means to connect with customers authentically. Being that we are a software company, we utilize this service to create a community for our customers as a way to create connections, share resources and allow the customer's voice to be heard. We also use Influitive with our employees to help increase culture and bonding.

We are using our AdvocateHub primarily in the marketing department though we have supported product management, services, and support with targeted campaigns aimed at gaining specific insights from our customers.

We initially implemented our AdvocateHub to improve our customer community and reference program. Our previous community site had minimal traffic and almost no engagement from customers or employees. With our AdvocateHub and the built-in gamification, we are better able to incentivize customers to return regularly and participate in various activities including discussions, surveys, product feedback, testimonials, reviews, and sharing our content with their social networks.

Influitive hosts our customer community. We use it as a customer engagement platform - a place for our customers to engage with us as a company (to learn about us as a company, our product, acting as a main hub for news and information, etc.) and to connect with other users to learn and knowledge share.

We use Influitive AdvocateHub to engage with and leverage our best advocates. My team is responsible for managing AdvocateHub, but we work cross-functionally with many other teams to connect our advocates wherever they are needed.

We use Influitive's AdvocateHub as both our client user group and as an advocate marketing tool. It is managed by our marketing team (me) but benefits the entire company. Our product team collects feedback, our client success team learns more about how to best help our clients, and our sales team benefits from the referrals, references, and product reviews generated by the hub.