Overall Satisfaction with AdvocateHub
We use Influitive AdvocateHub across marketing, sales, and our product teams to engage with customers at multiple levels. With so many customer-focused teams, it was difficult to manage multiple concurrent initiatives and track the performance of each. We also didn't have a good mechanism for recognizing and rewarding our best customers, who contribute to the company through product feedback and marketing support. Influitive AdvocateHub gives us a tool to do all of these things in a scalable, trackable, reportable way with comparably little HR investment.
- Influitive AdvocateHub is great at generating customer feedback and insight, but also enabling marketing and product teams to build fun, rewarding engagement points that scale.
- Influitive AdvocateHub is a great platform for amplifying demand generation campaigns, from referral drives to supporting social campaigns to generating customer-driven content for blog posts, landing pages, and more.
- Influitive AdvocateHub provides engagement channels that go beyond email communications. By highly segmenting advocates in the hub, you can provide an experience tailored to advocates by company size, industry, job title, or whatever vector you wish.
- The mobile strategy/UI isn't all the way there
- Advocates who are already members of other hubs find it difficult to sign in -- especially if they can't remember their other logins (or don't remember that they have one)
- AdvocateHub has increased our word-of-mouth marketing presence by driving more than 250 online reviews (we previously had 8).
- AdvocateHub has more than quadrupled our referrals.
- AdvocateHub has helped us generate more than 40 fresh new customer case studies, including 20 videos, in the first 18 months.
AdvocateHub is great for scaling customer marketing activities, and provides a simple platform for activating your best customers. For companies with multiple product lines, small customer bases, or who are much more focused on reference management than other advocate activities, Influitive might be a complimentary option to something else.