AdWords is the Industry Standard & Consistently Stands above the Rest
October 30, 2015

AdWords is the Industry Standard & Consistently Stands above the Rest

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with AdWords

AdWords is used by our organization to manage search, select placement, and remarketing campaigns. It allows us to effectively drive lead generation and build awareness. Furthermore, it allows us to see how our potential customers are searching and what they are, specifically, searching for. Our marketing department primarily leverages the software, and we get feedback from other teams on what terms we should consider appearing on.
  • Allows you to target your audience in the most granular way possible.
  • Has a great interface and organizational structure that allows someone to select keywords and write ad copy in a straightforward fashion.
  • Allows you to manage spend flexibly through keyword bidding and daily budgets.
  • It would be better, if it allowed you to manage and make updates at the account level. Much like other PPC management platforms like Marin, allow you to do.
  • There is room to integrate with CRMs, like Salesforce, in a more comprehensive way.
  • Keyword discovery tools in AdWords should be better than they are considering the amount of info that Google has access to.
  • Strong Lead Volume
  • Attributable Revenue Generation
  • Awareness and visibility for key terms
AdWords is the dominant player. Being associated to Google they have a far larger share of search volume access, compared to Bing, Yahoo, and others. Furthermore, they've done everything right with their user interface, so other alternatives are just trying to catch up with the UI functionality that adwords is able to boast.
AdWords is great if you are trying to attract a specific audience. Keywords help inform that the audience you'll acquire will be relevant. You have to be mindful of budget and what match types you're utilizing to ensure you're getting the right audience. Its less appropriate for large media buys, because the inventory and selection of sites are pretty limited.