Google Ads

Formerly AdWords

Google Ads generally results in a much larger volume of users & available traffic. Generally, by comparison to other search engine platforms, the impression count, overall number of clicks, and impression share are much higher on Google as a result of nearly 65% of all search engine queries being submitted via the Google Search engine.

It is part of the Google suite of tools for content management for advertising and ads in the Google search engine.

Google Ads is more robust and has more features as compared to Microsoft Advertising, aka Bing Ads. Google has better and more reach than other search engines in the market. Google stands well against all its competitors when it comes to media planning and buying. Go for it any day; it's convenient.

Google Ads is far superior. Google Ads generates exponentially more traffic and the UI is much easier to use. Bing Ads copies Google's user interface, but it always seems that this happens after Google is on to bigger and better things. Google Ads Editor is a much better tool than the Bing product for working with big accounts.
Bing Ads avg. cost per click are generally lower so this isn't a platform that you can ignore. Plus, it seems to resonate better with different demographics.

We have observed that the Bing Ads performs better than the Google Ads when we target the older audience. The cost per conversion is also better than the Google Ads on Bing because of low competition possibly. However, Google Ads is preferred by us mostly because of the marketing scalability which is hard on the Bing Ads.

Google Ads can be more useful than LinkedIn & Facebook Ads because it is reaching a larger pool of users. Both platforms have even better/more targeting options, but they limit the amount of reach you will receive. Google Ads catches users at the top of the sales funnel.

Our agency invests heavily in Google Ads (particularly paid search advertising) on behalf of our clients relative to competitors like Microsoft and Yahoo because Google is the top search engine in the world. Google collects the most search data which enables the company to improve its AI to drive better performance for agencies and brands. As such, our paid search and app install campaigns always start with Google. If a client has a large budget, we will allocate media dollars to other search engines, but in some cases, the entire search budget goes to Google because we see the best returns.

Google ads provide no customer service.

We had to stop using Bing as the results were all over the place and so we couldn't trust the service.

Google Ads clearly has high potential as more users search for their product when compared to other channels hence getting the desired audience.

Neither platform seems to perform in my opinion. Google Ads is much more complicated while Facebook Ads are simpler to implement and run. No positive ROI on either though!

We would use Facebook advertising often to generate strong reactions online. The benefit of using Google Ads is that people are always searching on Google and it's quick to pull your name first in a search ranking, where a majority of people are likely to click on compared to someone sitting at 5th.

In most cases, it's better between features, usability, performance (though Bing can sometimes cost less). Google is also smarter about its keywords. Bing is more similar to how Google was five or more years ago (needing to add variations to those keywords). I will say, though, Bing's tool is still pretty good, and it constantly changes (often times right after Google makes an update).

Google Ads is pretty strong when it comes to search and shopping campaigns. It's a great tool to target people who are ready to buy and actively looking for products we have to offer. On the other hand, Facebook has been a great tool for raising awareness, brand uplift, and view-through sales. This is also to be noted that Google Ads and Facebook ads together work best for a marketing strategy.

Other platforms like Facebook Business Manager or Twitter Ads do not allow the same level of optimization and control of targeting as Google Ads. In same cases it may have less reach, but being more precise is better to see a ROAS sooner.

Google is the largest search engine with the most users so this is the first choice. Other advertising options can give results but not to the same degree that Google Ads does. They have a better platform than other types of platforms available. This makes it the best option for marketing online.

Google Ads has far more reach/audience capabilities than Microsoft Ads. More users use Google than Microsoft products.

Moz Pro allowed me to figure out what words I was needing to use to better use Google Ads.

While it is still important to be present in those engines, Google Ads still offers the largest inventory, which helps reach more users and drive bigger volumes of conversions and achieve higher ROI.

Facebook can be less expensive but everyone uses Google, so you have to run ads on Google. Other search engines also have similar features. The traffic on Google is significantly higher than its competition. Facebook ads can be an alternative but it doesn't quite work like a search engine marketing tool.

Bing Ads is an indirect competitor to AdWords, which does much of the same as AdWords (with a reduced level of detail) on Bing searches. We mainly used Bing Ads to complement AdWords activity, meaning, if we have saturated the market via Google, we will then use Bing Ads to get more users, however, we tend to see around 10% of users than we get via Google AdWords.

DoubleClick works as a tool that brings together various channels to display and manage the campaigns all in one place, this works well in terms of attribution models and cross-platform bid strategies, but is different from AdWords, as you don't need it to run paid search campaigns.

I have used all forms of online ad platforms. In my experience, Google is by far the most expensive on a per-click and per-impression basis. None of these major players have much or any concern for small businesses.

Everyone uses Google. They have and will always be the leader when it comes to search engines. Not only was Bing Ads more difficult to use, but the results didn't even come close to what we were (are) getting from Google Ads. It also seemed easier to get support from Google over Bing in the rare case of needing it.

It really depends on the objective of the campaign. Google Ads (formerly AdWords) is great for service businesses and e-commerce stores, whereas Facebook is really great for brand awareness and e-commerce. LinkedIn is best for B2B and finding job seekers. I believe that if used properly, all could actually be used in one integrated marketing system if the objective fits.

Google Ads is bar none the leader in the space of the paid search industry. you will not find higher volume or budget or revenue delivery in any other vehicle in the space. Google Ads has great automation opportunities as well for those who like to spend less time in the weeds.