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Google Ads

Google Ads
Formerly AdWords

Overview

What is Google Ads?

Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.

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Recent Reviews

Ad Management with Google Ads

10 out of 10
January 23, 2023
Google Ads is a very platform to manage paid advertising that is sought to be shared within the Google search engine as well as the allies …
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Best Ads Campaign Tool.

9 out of 10
October 12, 2022
We use Google Ads to reach prospects with very high intent. We have been using this for more than five years now, and it has always worked …
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Google Ads = ROAS

8 out of 10
May 17, 2022
Incentivized
We use Google Ads to support priority campaigns to drive traffic to certain areas of our site, specific products, etc. The platform offers …
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Worst customer service ever!

1 out of 10
May 04, 2022
I use it to advertise my services. The problem is that my ad was suspended and it is impossible to get in touch with a human to figure out …
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SAVE YOUR MONEY THEY ARE A SCAM

1 out of 10
March 17, 2022
SAVE YOUR MONEY!!!!!!!!! THEY ARE THIEVES. FIRST THEY OVERCHARGE FOR PPC ADS, THEN THEY WILL SUSPEND YOUR ACCOUNT FOR NO REASON AND WHEN …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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What is Google Ads?

Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

5 Minutes Guide: How to Setup Google Ads Account [2021]

YouTube

How to create Google Ads Tracking Template URL with example? Campaign URL Option in Google Ads 2021

YouTube

Upload to AdWords (Demo)

YouTube

Google Analytics tutorial for Beginners

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Google Web Designer for Google Ads Demo

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Quick Start Guide To Google Ads For Beginners: Create Your First Campaign In 20 Minutes

YouTube
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Product Details

What is Google Ads?

Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear. There's no minimum spending commitment, and the program can be paused or stopped at anytime. With Google Ads the user reaches people as they search for words or phrases as they browse websites. Ads can appear in Google search listings and on partner websites. Remarketing and retargeting techniques can be applied to increase return traffic and make sales. With cost-per-click (CPC) bidding, Google Ads charges users when visitors click on ads.

Google Ads Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.

Reviewers rate Support Rating highest, with a score of 8.9.

The most common users of Google Ads are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(1288)

Attribute Ratings

Reviews

(1-25 of 95)
Companies can't remove reviews or game the system. Here's why
Danilo Roberto Zerón | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Microsoft Advertising (formerly Bing Ads)
Google Ads generally results in a much larger volume of users & available traffic. Generally, by comparison to other search engine platforms, the impression count, overall number of clicks, and impression share are much higher on Google as a result of nearly 65% of all search engine queries being submitted via the Google Search engine.
October 12, 2022

Best Ads Campaign Tool.

Score 9 out of 10
Vetted Review
Verified User
Google Ads is more robust and has more features as compared to Microsoft Advertising, aka Bing Ads. Google has better and more reach than other search engines in the market. Google stands well against all its competitors when it comes to media planning and buying. Go for it any day; it's convenient.
Patricia Assad | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Google Ads is far superior. Google Ads generates exponentially more traffic and the UI is much easier to use. Bing Ads copies Google's user interface, but it always seems that this happens after Google is on to bigger and better things. Google Ads Editor is a much better tool than the Bing product for working with big accounts.
Bing Ads avg. cost per click are generally lower so this isn't a platform that you can ignore. Plus, it seems to resonate better with different demographics.
Score 10 out of 10
Vetted Review
Verified User
  • Microsoft Advertising (formerly Bing Ads)
We have observed that the Bing Ads performs better than the Google Ads when we target the older audience. The cost per conversion is also better than the Google Ads on Bing because of low competition possibly. However, Google Ads is preferred by us mostly because of the marketing scalability which is hard on the Bing Ads.
May 17, 2022

Google Ads = ROAS

Score 8 out of 10
Vetted Review
Verified User
Incentivized
Google Ads can be more useful than LinkedIn & Facebook Ads because it is reaching a larger pool of users. Both platforms have even better/more targeting options, but they limit the amount of reach you will receive. Google Ads catches users at the top of the sales funnel.
Phil Parrish | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Our agency invests heavily in Google Ads (particularly paid search advertising) on behalf of our clients relative to competitors like Microsoft and Yahoo because Google is the top search engine in the world. Google collects the most search data which enables the company to improve its AI to drive better performance for agencies and brands. As such, our paid search and app install campaigns always start with Google. If a client has a large budget, we will allocate media dollars to other search engines, but in some cases, the entire search budget goes to Google because we see the best returns.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Facebook Business Manager (formerly Pages Manager)
We would use Facebook advertising often to generate strong reactions online. The benefit of using Google Ads is that people are always searching on Google and it's quick to pull your name first in a search ranking, where a majority of people are likely to click on compared to someone sitting at 5th.
Thomas Holland | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Microsoft Advertising (formerly Bing Ads)
In most cases, it's better between features, usability, performance (though Bing can sometimes cost less). Google is also smarter about its keywords. Bing is more similar to how Google was five or more years ago (needing to add variations to those keywords). I will say, though, Bing's tool is still pretty good, and it constantly changes (often times right after Google makes an update).
Aditya Rai | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Microsoft Advertising (formerly Bing Ads) and Meta for Business (formerly Facebook for Business)
Google Ads is pretty strong when it comes to search and shopping campaigns. It's a great tool to target people who are ready to buy and actively looking for products we have to offer. On the other hand, Facebook has been a great tool for raising awareness, brand uplift, and view-through sales. This is also to be noted that Google Ads and Facebook ads together work best for a marketing strategy.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Facebook Business Manager (formerly Pages Manager) and Twitter Ads
Other platforms like Facebook Business Manager or Twitter Ads do not allow the same level of optimization and control of targeting as Google Ads. In same cases it may have less reach, but being more precise is better to see a ROAS sooner.
Kara Hooper | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Microsoft Advertising (formerly Bing Ads)
Google is the largest search engine with the most users so this is the first choice. Other advertising options can give results but not to the same degree that Google Ads does. They have a better platform than other types of platforms available. This makes it the best option for marketing online.
Mohamed Ghoneim | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
ResellerIncentivized
While it is still important to be present in those engines, Google Ads still offers the largest inventory, which helps reach more users and drive bigger volumes of conversions and achieve higher ROI.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Facebook can be less expensive but everyone uses Google, so you have to run ads on Google. Other search engines also have similar features. The traffic on Google is significantly higher than its competition. Facebook ads can be an alternative but it doesn't quite work like a search engine marketing tool.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Bing Ads is an indirect competitor to AdWords, which does much of the same as AdWords (with a reduced level of detail) on Bing searches. We mainly used Bing Ads to complement AdWords activity, meaning, if we have saturated the market via Google, we will then use Bing Ads to get more users, however, we tend to see around 10% of users than we get via Google AdWords.

DoubleClick works as a tool that brings together various channels to display and manage the campaigns all in one place, this works well in terms of attribution models and cross-platform bid strategies, but is different from AdWords, as you don't need it to run paid search campaigns.
William Copeland | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Reseller
I have used all forms of online ad platforms. In my experience, Google is by far the most expensive on a per-click and per-impression basis. None of these major players have much or any concern for small businesses.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Microsoft Advertising (formerly Bing Ads)
Everyone uses Google. They have and will always be the leader when it comes to search engines. Not only was Bing Ads more difficult to use, but the results didn't even come close to what we were (are) getting from Google Ads. It also seemed easier to get support from Google over Bing in the rare case of needing it.
Alek Babaa | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
It really depends on the objective of the campaign. Google Ads (formerly AdWords) is great for service businesses and e-commerce stores, whereas Facebook is really great for brand awareness and e-commerce. LinkedIn is best for B2B and finding job seekers. I believe that if used properly, all could actually be used in one integrated marketing system if the objective fits.
Score 10 out of 10
Vetted Review
ResellerIncentivized
Google Ads is bar none the leader in the space of the paid search industry. you will not find higher volume or budget or revenue delivery in any other vehicle in the space. Google Ads has great automation opportunities as well for those who like to spend less time in the weeds.
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