Google Ads Reviews & Ratings 2025

Starting at $500 in Ads credit in the first 60 days

Overview

What is Google Ads?

Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.

Useful advertising too for high lead generation and revenue growth

Rating: 8 out of 10

April 26, 2025

IncentivizedVetted ReviewVerified User

Within my organisation, we use Google Ads to generate both brand exposure and acquire a high volume of leads. Through multiple Ad Campaigns and Ad Groups, we are able to targe...

Ash Shenker

General Manager - Corporate

General Manager

Australian Fitness Academy

12 years of experience

Great Ads Platform works great for my business Provides ROAS

Rating: 10 out of 10

April 23, 2025

IncentivizedVetted ReviewVerified User

Google Ads is our primary lead generation tool for us, users Google for a solution to their problem and they find our product. In our market it very difficult to find our buye...

Verified user

Professional

10 years of experience

A business essential!!

Rating: 10 out of 10

March 6, 2025

IncentivizedVetted ReviewVerified User

We use the Google ads platform to run PPC campaigns in our core markets. Google has done a remarkable job of making the statistics easy to read and understand. I have an agenc...

Tyler Newman

Director - Marketing

Marketing Director

MGT Films

3 years of experience

Super tool for super businesses.

Rating: 10 out of 10

March 6, 2025

IncentivizedVetted ReviewVerified User

I use it to get leads for our business. The business problem that we had was to get quality leads. And we used other platforms as well. But Google PPC (Pay-Per-Click) is th...

Ishant Harjai

Analyst - Marketing

Business Development Manager

FAB Web Studio

10 years of experience

Huge Disappointment

Rating: 1 out of 10

December 17, 2024

Vetted ReviewVerified User

I tried to put and advertising campaign together by following the prompts I got from Goole Ads itself. The intention was to test the effectiveness of Google Ads in marketing a...

Johan Olwage

Retiree - Other

Author

Useful Mall

1 year of experience

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Return to navigation

Pricing

View all pricing

Offer A

$500

Cloud

in Ads credit in the first 60 days

Offer B

$1500

Cloud

in Ads credit in the first 60 days

Offer C

$3000

Cloud

in Ads credit in the first 60 days

Entry-level set up fee?

No setup fee

For the latest information on pricing, visithttps://ads.google.com/intl/en_us/start…

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Return to navigation

Product Demos

5 Minutes Guide: How to Setup Google Ads Account [2021]

YouTube

How to create Google Ads Tracking Template URL with example? Campaign URL Option in Google Ads 2021

YouTube

Upload to AdWords (Demo)

YouTube

Google Analytics tutorial for Beginners

YouTube

Google Web Designer for Google Ads Demo

YouTube

Quick Start Guide To Google Ads For Beginners: Create Your First Campaign In 20 Minutes

YouTube

View more demos

Return to navigation

Features

Ad Campaigns

Features related to creating and deploying ad campaigns.

6.1

Avg 5.5

7.3
Ad campaign creation
(9) Ratings
Allows users to programmatically create ads and build new campaigns within the tool.
7.1
Ad deployment
(8) Ratings
Allows users to quickly and easily deploy new ad campaigns from within the tool.
7.4
Display advertising
(8) Ratings
Supports banner and rich media display ads, including video, audio, mobile, etc.
7.1
Ad display and retargeting segmentation
(9) Ratings
Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.
5.8
Sequence targeting
(8) Ratings
Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.
6.2
Contextual advertising
(8) Ratings
Advertising that relates to the content on a given web page. Sequence targeting allows ads to be shown to individual viewers in a particular order across different websites, enabling greater control over brand messaging.
2
Social advertising
(3) Ratings
Advertising on social media platforms like Facebook, LinkedIn, etc.

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

7.1

Avg 5.6

6.8
Ad dashboards
(9) Ratings
Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.
8.1
Ad performance reports
(9) Ratings
Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)
7.3
Ad conversion tracking
(9) Ratings
Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.
7.2
Ad attribution reporting
(9) Ratings
Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.
6.2
Ad forecasting and optimization
(9) Ratings
Ad forecasting models predict campaign performance to assist with optimization.

Ad Auctions

Allows users to bid for ad space for search results based on specific keywords.

7.9

Avg 7.0

Return to navigation

Product Details

About
Integrations
Tech Details
FAQs

What is Google Ads?

Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear. There's no minimum spending commitment, and the program can be paused or stopped at anytime. With Google Ads the user reaches people as they search for words or phrases as they browse websites. Ads can appear in Google search listings and on partner websites. Remarketing and retargeting techniques can be applied to increase return traffic and make sales. With cost-per-click (CPC) bidding, Google Ads charges users when visitors click on ads.

Google Ads Integrations

Google Ads Technical Details

Deployment Types	Software as a Service (SaaS), Cloud, or Web-Based
Operating Systems	Unspecified
Mobile Application	No

Frequently Asked Questions

Reviewers rate Ad performance reports highest, with a score of 8.1.

The most common users of Google Ads are from Small Businesses (1-50 employees).

Return to navigation

Comparisons

View all alternatives

Compare with

Reviews From Top Reviewers

View all reviews

(1-5 of 102)

Sort By *

Useful advertising too for high lead generation and revenue growth

Rating: 8 out of 10

Incentivized

April 26, 2025

Ash Shenker

General Manager

Australian Fitness Academy (Education Management, 11-50 employees)

Vetted Review

Verified User

12 years of experience

Alternatives Considered

Microsoft Advertising, Meta Business Manager and Instagram for Business

Google Ads remains at the top advertising channel within our business for both lead volume and revenue generation, whilst maintaining a reasonable cost per lead (CPL). Both Meta Ads and Microsoft Ads have a much lower CPL, those channels don't contribute as much revenue and lead generation.

A business essential!!

Rating: 10 out of 10

Incentivized

March 06, 2025

Tyler Newman

Marketing Director

MGT Films (Construction, 11-50 employees)

Vetted Review

Verified User

3 years of experience

Alternatives Considered

Meta Business Suite

Google is a lot better at not just banning you for no reason. The platform is very intuitive and gets you in front of many people. Meta Ads is notorious for banning people and not giving them any reason. Google is very reasonable and has guidelines. Google clicks are also much more valuable than meta clicks

Super tool for super businesses.

Rating: 10 out of 10

Incentivized

March 06, 2025

Ishant Harjai

Business Development Manager

FAB Web Studio (Information Technology & Services, 51-200 employees)

Vetted Review

Verified User

10 years of experience

Alternatives Considered

Meta Pixel and LinkedIn Sales Navigator

Well, I use Facebook/Meta pixels sometimes. But it is not as good as Google Ads. There are a lot of people searching on Google for good web development firms but how many are there finding the same sort of person on Facebook or Linkedin?
Thus, I like the abundance of users trying to find our services which I can target.

Great Ads Platform works great for my business Provides ROAS

Rating: 10 out of 10

Incentivized

April 23, 2025

Verified User

Professional in Marketing

Information Technology & Services Company, 11-50 employees

Vetted Review

Verified User

10 years of experience

Alternatives Considered

Microsoft Advertising, Meta Business Manager, Meta Business Suite, LinkedIn Marketing Solutions, LinkedIn Sales Navigator, Instagram for Business, X Ads, Capterra and Buyer Discovery by Gartner Digital Markets

Google Ads is one of the more advanced tools, all the above tools listed are great and provide very advanced features for advertising on those platforms. Usually a business would use multiple tools. Google Ads is great as it is very fined and established so you know what you are getting and how to deploy ads.

Google Ads A

Rating: 8 out of 10

Incentivized

June 09, 2025

Verified User

Director in Marketing

Marketing & Advertising Company, 1-10 employees

Vetted Review

Verified User

11 years of experience

Alternatives Considered

Microsoft Advertising

Google Ads is by far the best PPC advertising mechanism I've used especially when compared to the Microsoft/Bing platform. It's easier to navigate and the budgets are spent more effectively and efficiently. The display of the search results is easier to read and the quality of the results is better.

Return to navigation

Offer A

$500

Offer B

$1500

Offer C

$3000

5 Minutes Guide: How to Setup Google Ads Account [2021]

How to create Google Ads Tracking Template URL with example? Campaign URL Option in Google Ads 2021

Upload to AdWords (Demo)

Google Analytics tutorial for Beginners

Google Web Designer for Google Ads Demo

Quick Start Guide To Google Ads For Beginners: Create Your First Campaign In 20 Minutes

AdRoll

Google Analytics

Google Campaign Manager 360

Google Ad Manager

Microsoft Advertising

Outbrain

X Ads

StackAdapt

The Trade Desk