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The one and only. Other products add value, but do not replace it as a required resource.
Updated November 11, 2015

The one and only. Other products add value, but do not replace it as a required resource.

Eric Hitchman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

N/A

Modules Used

  • PPC
  • GDN
  • Remarketing

Overall Satisfaction with AdWords

AdWords is used to implement inbound marketing programs for our client base. It is used specifically within our department, where the execution and management of ad campaigns is done. It's Primary use is as an implementation and reporting tool. It has a friendly, albeit slightly slow, interface with very handy automated reporting processes.
  • Simple reporting interface. Beneficial to pulling adhoc reports to perform custom analysis.
  • Easy to use, friendly UI. While it is a bit slow, it's relatively easy to navigate.
  • Large knowledge base. Very easy to access knowledge base. Organized well. Allows everyone from beginners to advanced users to find answers to questions about the product
  • Quicker UI. Clunky feel at peak hours of the day.
  • Simplicity of measuring conversions
  • Granularity of reporting
  • Some processes cannot be automated.
AdWords is the defacto provider in this industry. SME's should be ready to dive deep. Larger purchasers may see a bigger benefit in account automation through automated bidding/testing, etc. from some other providers.
AdWords has a monopoly on the market. Every advertiser should be familiar with it's offerings. Performance Media Demands it.

Using AdWords

No product on the market covers what is required in my use case other than AdWords. Any additional product would add to AdWords' functionality, not replace it.

Evaluating AdWords and Competitors

  • Product Features
  • Product Usability
  • Product Reputation
  • Analyst Reports
AdWords UI is the only free option when it comes to advertising on google. 3rd party products can be expensive, clunky, lack full list of features and functions, and are complex for day to day users.
No change necessary. End all be all.

AdWords Training

Daily use with advanced account structures. Familiarity with reporting/api and complex setups.

Using AdWords

Very quick UI. Put together in a very intuitive and simple manor, while allowing users to go into the depths of functionality if they want.
ProsCons
Like to use
Relatively simple
Well integrated
Consistent
Feel confident using
Requires technical support
Lots to learn
  • UI Reporting - Easy to use, quick, intuitive. Lack of complexity within UI reporting
  • Easily Scaled - Use of simple copy/paste functions, and the inclusion of adwords editor make scaling accounts easy and fast
  • Knowledge Base - In interface links to helpful KB articles. Thorough and additional chat support available
  • Bid Adjustments - Layering makes this feature difficult, but all the while useful.
  • Auction Insights - Data is unreliable, difficult to use/interpret, and is misleading in terms of completeness

AdWords Reliability