Easy for noobies, pro for professionals

Most likely to renew it, since it's trustworthy and easy to use, and the fans are used to the functions and layouts we have used. The statistics it offers aside the campaigns we've been doing, are very helpful and offer additional information that Facebook doesn't offer us, so it's very important for us to optimize our actions on Facebook.

I think the wide range of stats the product offers is a definite strong point that a colleague might search and want to find, since there are several service providers offering competition apps for FB, but they are not often that intuitive and especially lack the extra value. Also the price is just for the service.