Airtable is currently being used by our Operations Team as our CRM. As a small non-profit with a matching small budget, we quickly realized the limitations of what was available to us with CRM options. Off the shelf products didn't offer the customization we needed. The customizable bigger solutions were just that, too big for our needs, and often with a big price tag. We'd resorted to using Excel spreadsheets; not a bad solution for us, but a very limited one. Then came Airtable! After watching a few video tutorials, exploring the available templates, and getting inspired by what other users were sharing in the "Airtable Universe" we were quick to realize it would be a very viable solution to our CRM needs. We started with a seamless export of our Excel data into Airtable and started building everything we needed in a system from there. We were impressively up and running a CRM and rolling it out to the Operations Team in a couple of days.