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Amplitude Analytics

Amplitude Analytics

Overview

What is Amplitude Analytics?

Amplitude Analytics is an analytics platform for mobile and web. It is designed to help organizations segment users and analyze funnels, retention and revenue. Amplitude Analytics helps you achieve actionable insights from customer digital journeys and uses behavioral graphs to build…

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Recent Reviews

TrustRadius Insights

Amplitude Analytics has proven to be an invaluable tool for a variety of user needs across different industries. Users have utilized …
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Awards

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Reviewer Pros & Cons

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Pricing

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Growth

$995.00

Cloud
per month

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Details

What is Amplitude Analytics?

Amplitude Analytics is an analytics platform for mobile and web. It is designed to help organizations segment users and analyze funnels, retention and revenue.

Amplitude Analytics helps you achieve actionable insights from customer digital journeys and uses behavioral graphs to build customer-focused products. Amplitude also optimizes digital products for increased quality engagements, increased conversion rates, and long-term customer loyalty.

Amplitude Analytics Video

Why Amplitude?

Amplitude Analytics Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(125)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Amplitude Analytics has proven to be an invaluable tool for a variety of user needs across different industries. Users have utilized Amplitude to increase the retention rate of their most valuable experiments, allowing them to measure outcomes and drive product roadmaps effectively. The platform's ability to track users' funnel and the state of the user inside an app has been highly beneficial, enabling users to assign specific callers based on user attributes. The filter feature in the Amplitude dashboard has been widely appreciated, giving users the ability to easily view data for specific user attributes such as location.

Amplitude Analytics has become the go-to solution for many teams, including sales, customer success, product, engineering, and conversion. Teams have relied on it for free-trial and customer analytics, benefiting from its robust features that monitor digital product health, analyze customer behavior, and create performance dashboards. Additionally, Amplitude has been utilized as a third-party tool for creating funnels, visualizing data, and personalizing products by understanding user behavior and resolving bugs. Its comprehensive analysis capabilities have empowered users to make data-driven decisions that drive product growth.

In addition to its use in SaaS products, Amplitude Analytics has found traction in other areas as well. Users have leveraged the platform for A/B testing, appreciating its user-friendly interface that allows for analytics without coding skills. Furthermore, Amplitude's ability to track cross-platform user journeys and analyze user retention and interaction sets it apart from other tools that focus solely on page views and click rates. Users across various domains have relied on Amplitude Analytics for website and product analytics, measuring usage, engagement, KPIs, monitoring feature launches and experiments, and understanding user cohorts.

Amplitude Analytics has also proven its value in the media industry. From big companies to small to medium enterprises, this tool is considered one of the best analytics solutions available. It offers significant benefits by providing deep insights into audience definition and analysis of user paths for conversions and leads. Its event-based analytics approach addresses the limitations of early commercial web analytics, allowing users to go beyond clicks, traffic sources, and basic conversion rates.

Users appreciate the seamless tracking of the user journey offered by Amplitude Analytics, allowing them to connect product and app activity with web metrics. The reporting speed and ease-of-use have also garnered praise, with users finding value in how easily data can be displayed through charts. This tool enables them to identify active customers, popular product modules, and network bottlenecks efficiently. It has become an essential

Well-designed Dashboard: Users have praised the well-designed and visually appealing dashboard of Amplitude Analytics. It is evident that multiple reviewers have found the interface to be user-friendly, with intuitive navigation and customizable charts.

Comprehensive Feature Analytics: Several users have mentioned that the feature analytics provided by Amplitude Analytics are comprehensive and valuable for analyzing product usage. Reviewers appreciate being able to measure frequency of usage, track user behaviors, and identify areas for improvement through insights into actions that drive certain user behaviors in funnels.

Versatile Functionality: Many reviewers have highlighted the wide range of functionality offered by Amplitude Analytics, making it a versatile tool for analyzing both products and user journeys. The ability to filter charts based on specific date ranges allows for focused analysis, while multi-user and multi-dashboard view options facilitate collaboration across teams.

Less Intuitive Interface: Users have mentioned that the software is less intuitive compared to its competitors and has a steep learning curve, requiring significant training efforts. Several reviewers felt that the interface could be more user-friendly and suggested having a step-by-step guide for new users.

Limited Customization Options and Flexibility: Some users expressed a need for more flexibility in adapting to changing data structures and customization options for dashboards. They desired greater control over customizing their dashboards according to their specific needs, which they found lacking in the software.

Suboptimal Visualization of User Path Finders: The visualization of the User Path Finders feature has been criticized by users who believe it could be improved to provide a clearer understanding of the paths taken by users. Some reviewers felt that the current visualization does not effectively present the user journey, leading to difficulty in analyzing user behavior patterns.

Users commonly recommend the following about Amplitude:

  • It is important to start using Amplitude as soon as possible because it collects its own data and starting earlier is crucial. (Multiple reviewers)
  • Using Amplitude in conjunction with Segment is recommended, as it is seen as a powerful combination that users would not want to go back from using traditional reports. (Multiple reviewers)
  • Amplitude is suggested for those who want a deeper understanding of user behavior, although there are other tools like Google Analytics that are less costly if only a broad picture is needed. (Multiple reviewers)

Attribute Ratings

Reviews

(1-25 of 28)
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Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Providing insights into Customer Behavior and Product Usage
  • Integration with Business Applications
  • Customer Segmentation
  • Need to provide more depth in capabilities for dashboard customization
  • Not as intuitive as some other competitors and requires training effort
  • Needs more flexibility to adapt to changing data structures
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Extraction of insights from data is really good
  • Visualisation dashboards are really good
  • User friendly tool
  • It’s really difficult to move data in and out of Amplitude
  • Sometimes amplitude can be overwhelming as it is packed with features, potentially can confuse non-analysts
Namandeep Bhatia | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Very well dashboard, clearly show states for specific date range.
  • It even gives you details on how many user's uninstalled the app, which no other competitor provides.
  • Multi users, multi dashboard view available.
  • Customizing dashboard is one time pain, it really took long time for us.
  • Integration is also one time pain; took ~2 weeks.
  • Moblie app view for dashboards are not good.
Score 10 out of 10
Vetted Review
Verified User
  • Closed funnels
  • User flows
  • User segregation
  • Deep dive into specifics
  • Some more clarity and examples of implementation with GDPR in mind
  • Some segregation inside user properties can be difficult to implement
  • Splicing information inside funnels could be more intuitive
  • User support for the cheaper tiers is hard to access
  • Pricing transparency really needs to be improved
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Feature analytics - measuring frequency of usage
  • Time taken by users to convert in funnels
  • Actions that drive certain user behaviors in funnels via correlation
  • Actions that lead to user drop off in funnels via correlation
  • Comparing behavior of two custom user cohorts
  • Tracking app uninstalls - very much needed for apps
  • User path finders feature can have better visualization, allowing PMs and designers to understand in a much more clear way, the path their users are taking
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Drop-offed users' behaviors, their journey.
  • Overall property/date/... etc. filtering for all of the charts in a dashboard.
  • Could be great to have more third-party integrations, like with Insider, since we use it as a user activation tool. It'd be so easy to observe the drop-offs from our Amplitude user funnel dashboards and then set up some communications/push notifications, etc., according to that data.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Easy way to create charts
  • Simple way to configure the Database based on the own data
  • Provides the correct data to enhance/correct products and services
  • Visualizations could be better
  • Although updates and changes are good, it is sometimes difficult to adapt to the changes
July 19, 2022

Driving Insights

Wolf-Ekkehard Hindrichs | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Very easy to share analytics with multiple team members
  • Easy to customize analytics without coding knowledge
  • Easy to standardize a set of dashboards across an organization
  • It might be me, but I cannot distinguish between some things like upload/download speed when it comes to syncronization
  • It is occasionally possible to save over something when trying to instead save as a new chart -- and the interface between pages and dashboards can be a little confusing -- so I think the UI is straightforward, but not the most clear to a new creator
Sarah Ketchum | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • It provides me great answers about my critical questionnaire, by which I can easily explore behavioral data across any chart, persona, and cohort that are simple and intuitive to understand as they have made easy segmentation.
  • It offers its services for SQL queries due to which I have reduced the workload and save the time that was spent in finding out the technical aspects.
  • It is user-friendly and easy to use.
  • Amplitude Analytics is the most advanced developed platform. Since I am using its services I do not have to face any difficulty with its features and programming.
  • I really appreciate its customer support which plays a significant role in providing professional services, they are good at resolving every single issue in seconds.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Intuitive UI
  • Easy implementation with a CDP like Segment
  • Powerful dimensions and visualizations for analyses
  • Learning curve for more powerful features
  • No built-in A/B testing
  • Large gap between free and paid plans; a cheaper introductory plan would be great
Melanie Thompson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • I like that it can have a CSV type export in order to have the most organized and personalized data collection.
  • I can track certain types of users, this helps me to classify them in order to add better functions to the product according to each individual who uses the product.
  • I like its interface and most of all the timeline section, where I can see the changes that have been made and how it has improved, this with the aim of having better ideas when implementing new things.
  • It should be noted that its interface is very easy to use but when it comes to organizing events in an orderly manner, it is a bit chaotic. Also they should resize a bit to fit everything when I want to sort my chart.
  • The database function and its updating tends to be a bit slow, I would like it to be more in real time in order to work faster.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Big knowledge-base about the tool, great support from Amplitude team
  • Variety of different options to analyse product and user journey
  • Loading time for dashboards with larger number of different graphs could be improved
  • More data breakdown metrics could be implemented
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Charts - I love the charting elements from Amplitude because they are simple and intuitive.
  • Ease of use - It has the ability to run complex SQL queries but more importantly the average marketer can use it and get the information they need without needing to have any technical work done.
  • Cohorts - These make segmenting data easy and this is key in the analysis.
  • Cohorts - While they are great, importing cohorts for us has been a pain because we need to convert to AmplitudeID's a lot of the time.
  • Knowing your event schema is critical to getting the most out of Amplitude. While not necessarily Amplitude's fault it can be a big hinderance.
  • They have dashboards but the dashboard functionality is limited.
October 23, 2019

Amplitude for Support

Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Customize which actions you need visibility into for your product
  • Allows you to export the data into a clean report
  • Saves data so you can backtrack to investigate user actions in previous years
  • Training my team on Amplitude is a little complicated, so I would say it isn't the most intuitive software. Certain actions require hovering over buttons in order for the options to appear which can cause confusion when initially learning how to navigate Amplitude.
Eugene Bos | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Tracking particular users by matching their personal data.
  • Building funnels.
  • Ability to see events in real-time.
  • It would be nice to have standard dashboards without a need to set it up from scratch.
  • It would be nice to have some additional tools to analyze the profitability of traffic channels in a particular funnel without creating additional charts for that purpose.
  • The left panel can be used more productively for small business.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • You can always get up-to-date usage data on all of our users. It is really down to the minute information, with basically no delays.
  • There are so many usage events. Events basically exist for every possible action a user can take in the software.
  • The charts and everything are very customizable and easy to navigate even if you are not familiar with analyzing data.
  • Marketing and Sales actions are on separate objects.
  • events can be unreliable as both software update and change. Sometimes they can stop triggering and it's not immediately acknowledged
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