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Amplitude Analytics

Amplitude Analytics

Overview

What is Amplitude Analytics?

Amplitude Analytics is an analytics platform for mobile and web. It is designed to help organizations segment users and analyze funnels, retention and revenue. Amplitude Analytics helps you achieve actionable insights from customer digital journeys and uses behavioral graphs to build…

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Learn from top reviewers

Utilizing Amplitude Analytics for Marketing and Product Marketing

Rating: 9 out of 10
December 31, 2024
IncentivizedVetted ReviewVerified User
I use Amplitude Analytics to track user behavior in our mobile app specifically within funnels I want to track and analyze when users drop off out of the funnel. This helps me...
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Verified user
Director
Amplitude Analytics4 years of experience

Drive data-backed innovation with superior product analytics

Rating: 9 out of 10
December 13, 2024
IncentivizedVetted ReviewVerified User
Amplitude has been my organization's primary solution to the challenge of gathering insights about our customers that can inform our product strategy. Our key priority is to k...
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Verified user
Employee
Amplitude Analytics2 years of experience

AA is A-okay with me!!!

Rating: 7 out of 10
December 13, 2024
IncentivizedVetted ReviewVerified User
We used the paid enterprise plan to simplify the experience of our users (digital healthcare) while trying to turn clicks into visits to offices/clinics. It was a great way to...
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Mark Sullivan
Consultant - Information Technology
Proj Mngr / Implementations
Novant
Amplitude Analytics2 years of experience

The gold standard in user behaviour analytics.

Rating: 6 out of 10
October 26, 2023
IncentivizedVetted ReviewVerified User
Amplitude Analytics is our solution for measuring user behaviour in our SaaS product. It is the gold standard in this category but comes along with the price tag to support th...
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Simon Hilton
Director - Information Technology
Director of Product Management
Karbon
Amplitude Analytics1 year of experience

Amplifying Product Reach with Amplitude

Rating: 9 out of 10
February 13, 2023
IncentivizedVetted ReviewVerified User
We use Amplitude Analytics to: Increase the Retention rate of our most valuable Experiment with Features and Measure Outcomes to drive Product Roadmaps Personalize Product Exp...
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Manan Kumar
Manager - Product Management
Product Manager
Atlassian
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Pricing

View all pricing

Plus

$49

Cloud
per month (paid annually)

Growth

Contact Sales

Cloud

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://amplitude.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $59 per month
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Product Details

What is Amplitude Analytics?

Amplitude Analytics is an analytics platform for mobile and web. It is designed to help organizations segment users and analyze funnels, retention and revenue.

Amplitude Analytics helps you achieve actionable insights from customer digital journeys and uses behavioral graphs to build customer-focused products. Amplitude also optimizes digital products for increased quality engagements, increased conversion rates, and long-term customer loyalty.

Amplitude Analytics Video

Why Amplitude?

Amplitude Analytics Integrations

Amplitude Analytics Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Amplitude Analytics starts at $59.

Reviewers rate Support Rating highest, with a score of 9.

The most common users of Amplitude Analytics are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(147)

Reviews

(1-5 of 31)

AA is A-okay with me!!!

Rating: 7 out of 10
Incentivized
December 13, 2024
MS
Mark Sullivan
Proj Mngr / Implementations
Novant (Hospital & Health Care, 10,001+ employees)
Vetted Review
Verified User
Amplitude Analytics
2 years of experience
View profile
Pros
  • Engagement
  • Retention
  • Support materials
Cons
  • Event segmentation UX could be easier (but it isn’t bad at all)
  • Can be initially hard for a non-analyst to use
  • Moving data to/from

Utilizing Amplitude Analytics for Marketing and Product Marketing

Rating: 9 out of 10
Incentivized
December 31, 2024
Verified User
Director in Marketing
Hospital & Health Care Company, 201-500 employees
Vetted Review
Verified User
Amplitude Analytics
4 years of experience
Pros
  • Tracking attributed marketing efforts with a conversion metric
  • Show details steps in a conversion funnel and the rate in which users complete those steps
  • Show retention rates of various audiences to track overtime
  • Compare time periods to visualize changes in the rates in which an event is happening
Cons
  • More onboarding materials for brand new users.
  • How to's to better understand the unique data that your company has integrated with. Each team is different, names things differently, tracks things differently, having something for data engineers to fill out to educate a broader audience would be helpful
  • More resources for marketers

Drive data-backed innovation with superior product analytics

Rating: 9 out of 10
Incentivized
December 13, 2024
Verified User
Employee in Product Management
Media Production Company, 201-500 employees
Vetted Review
Verified User
Amplitude Analytics
2 years of experience
Pros
  • Self-serve, actionable analytics on in-product customer behavior delivered quickly
  • Deep exploration of customer behavior data with multiple segmentation options, funnels, etc
  • Scalable & built for team adoption
  • Allows data governance by product & non-technical users
Cons
  • Some offerings seem duplicative, like dashboards and notebooks, which only seem to differ in that one can subscribe to dashboards
  • The messaging on valid vs invalid property types could be better explained to clarify which types (string, Boolean, integer, etc) are expected in particular scenarios. Though the type is usually set during event creation, we've often seen examples where the data received in production is different, leading to 'invalid type' errors

Amplifying Product Reach with Amplitude

Rating: 9 out of 10
Incentivized
February 13, 2023
MK
Manan Kumar
Product Manager
Atlassian (Information Technology & Services, 5001-10,000 employees)
Vetted Review
Verified User
Pros
  • Providing insights into Customer Behavior and Product Usage
  • Integration with Business Applications
  • Customer Segmentation
Cons
  • Need to provide more depth in capabilities for dashboard customization
  • Not as intuitive as some other competitors and requires training effort
  • Needs more flexibility to adapt to changing data structures
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