Predictive insights and modelling engine for Sales and Marketing geeks
March 16, 2022

Predictive insights and modelling engine for Sales and Marketing geeks

Anshu Na | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Anaplan Predictive Insights (Mintigo)

We use Anaplan Predictive Insights as a customer intelligence platform to get a comprehensive view of our customers, especially for sales and marketing teams on which customers to target and which ones to engage through marketing campaigns. We use Anaplan Predictive Insights as an addendum to Oracle CX Sales because Anaplan’s predictive insights are more streamlined to our sales planning and target group of customers. A typical business problem addressed is scoring the target customers based on internal parameters using an AI engine. The predictive intent signals and their integration with our customer database are a good fit for what we wanted to achieve.
  • Predictive intent signals
  • Integration with complex databases
  • Integration with CRM for creating marketing campaigns
  • Excellent insights for marketing folks for segmentation based analysis
  • Building models
  • UI/UX could be more intuitive
  • Pricing could be based on usage esp if average usage is low or is restricted to a smaller team
  • Issues with integration with Marketo ended up with us letting go of Marketo
  • Reporting functionality could be developed
  • Training on some of the internal workings of the predictive engine could help us model the data better so that better output is achieved
  • Predictive insights for sales and marketing teams
  • Targeting marketing campaigns for customers who will be Partners for the long run
  • Insights for sales teams to target prospective buyers
  • Predictive sales models can be customized
  • Integrated well with our in-house customer databases
  • Positive ROI is based on the fact that we could close some deals quickly based on the predictions provided
  • We were able to tweak and target our marketing campaigns based on the insights provided by Anaplan
  • The statistical analysis gave us the right direction and content for creating marketing campaigns
We liked the integration Anaplan Predictive Insights provided with our in-house databases even during the demo. The results were there to be seen as it made more sense overall. With other 3rd party software, it wasn’t exactly plug and play. This gave Anaplan Predictive Insights an edge over a few other products which we gave a fair try.

Do you think Anaplan delivers good value for the price?


Are you happy with Anaplan's feature set?


Did Anaplan live up to sales and marketing promises?


Did implementation of Anaplan go as expected?

I wasn't involved with the implementation phase

Would you buy Anaplan again?


It is really well suited for the marketing and sales team. Marketing teams can create targeted campaigns based on their predictive engine. The sales team can actually predict targeted buyers so that the overall possibility of deal closures manifolds. A few integrations with selected 3rd party software completely failed to achieve its target objective.

Using Anaplan Predictive Insights (Mintigo)

200 - Sales
Solution consultants
Senior leadership in sales and marketing
25 - Software Developers/Consultants
Solution engineers
Sales support
Product support
Data Scientists
  • Customer segmentation
  • Campaign management
  • Deal closures
  • New buyers
  • Prospective sales by region
  • Campaign for a totally different demography
  • Sales enablement for a new region
  • Workforce re-skilling
  • New sales models
  • Keep exploring new regions
  • Expand business for existing clients
  • Insights build on innovative business models as opposed to traditional sales models
We will continue to use it for the long term. We have biannual, 5-year goals, which we assess annually. Till now it has met our targets.

Evaluating Anaplan Predictive Insights (Mintigo) and Competitors

  • Price
  • Product Features
  • Product Usability
  • Product Reputation
Product features were hands down the most important factor. Its predictive AI engine ensured rich insights, which helped us create innovative marketing campaigns. Sales funnel doubled in record time.
We followed a process that was right for all the products involved during the evaluation process and gave all of them an equal and fair opportunity.

Anaplan Predictive Insights (Mintigo) Reliability

Yes, it is definitely scalable. We are thinking of trying it in finance business function. Still early days, though.
Very stable product, I never had issues with unplanned downtime.
This bit could be improved further, especially with large complex datasets.