Predictive Account Scoring and Insights
March 17, 2022

Predictive Account Scoring and Insights

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Anaplan Predictive Insights (Mintigo)

We use Anaplan Predictive Insights to determine prospects that have a propensity to buy and who are currently searching for software solutions that compete with what we do. It helps guide us to accounts that are currently evaluating software solutions for planning and forecasting within Sales, Finance, Supply Chain, and Marketing.
  • Scoring accounts with propensity to buy
  • Segments different lines of business
  • Provides contacts that are linked to Salesforce, can also see where you need to add more contacts
  • Difficult to understand what the scoring means
  • Lots of columns and rows to read, could use a better UX/UI
  • Would be nice to be able to populate contacts from ZoomInfo into SFDC through Mintigo
  • Highest propensity to buy now
  • Integrated with Salesforce so you can see specific contacts to reach out to
  • Shows all accounts that are in the territory for a wholistic view.
  • Helped me identify an account that I would not have typically reached out to. 8 months later they became a customer with 400K ARR
  • It takes 20 minutes to evaluate where you could spend time for improved prospecting efforts
  • Shows what competitors the account is searching so you have better insights of who the competition will be on deals
They are similar great tools for prospecting but I prefer Demandbase's User Interface. Mintigo/Anaplan Predictive Insights provides better insight as to who the competitors are who the prospect is searching for. Both are somewhat difficult to understand how the scoring works. Both provide warmer leads to reach out to than without.

Do you think Anaplan delivers good value for the price?


Are you happy with Anaplan's feature set?


Did Anaplan live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Anaplan go as expected?

I wasn't involved with the implementation phase

Would you buy Anaplan again?


It's a great platform and provides valuable insights on where the sales team should be spending time and also where you probably should not be spending time prospecting into because there is not a high enough propensity to buy. I'd rate higher if there was a better dashboard that would show the highest scoring prospects in one space rather than needing to search individual columns and rows.