Apollo.io is amazing BUT...
June 24, 2025

Apollo.io is amazing BUT...

Mauricio Caceres | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Apollo.io

We use Apollo.io for outreach to cold leads. We started using it because our previous outreach platform wasn't delivering the desired results, and we were frequently getting blocked by recipient domains, especially those using Mimecast. With Apollo.io, we immediately noticed the beneficial statistics it provides, and we stopped experiencing blocks from Mimecast users.

Pros

  • Outreach
  • Showing Stats about deliverability
  • Lead search

Cons

  • More organize UI, it feels overwhelm sometimes with all the info
  • Lack of Linkedin integration
  • Since overcoming Mimecast blocking, we've begun booking meetings with their users, a result we couldn't achieve before.
  • The lack of LinkedIn integration makes it impossible for us to go all-in with Apollo.io, as LinkedIn has been very successful for us.
  • Finding new GOOD leads has become way easier due to Apollo.io recommendation of new leads
This is a great feature Apollo has, since we dont need to leave Apollo to look for new leads and add them to our outreach campaign, plus it has very good database. We are definitely getting more new leads to matches our criteria without putting the hard work, saving us a lot of time and headaches.
Apollo.io really saves us a lot of time. When you open the platform, the homepage automatically provides lead recommendations that perfectly match our criteria, based on the leads we've already saved and our outreach campaigns. This means we can quickly save new leads with just one click. What used to be at least a full day's work is now easily completed in about five minutes.
I really love what Apollo.io does – all its features, the info it shows you, how much time it saves, and the personalization tools it has. It's truly a great tool for finding leads and doing outreach. BUT, the big hang-up for me, the reason I can't give it a super high score, is the lack of LinkedIn integration. Now, that might just be our company's thing, because LinkedIn has been huge for our outreach. So, if you're not big on LinkedIn, I'd 100% recommend Apollo.io to you
  • Reply
I haven't actually made the full switch from Reply to Apollo.io. Right now, I'm using both! Reply has that LinkedIn integration that we really rely on, which is super important for us. But then Apollo.io gives us way better lead generation and outreach stats, and we seriously love and use all that data. So, for now, it's a bit of a juggling act trying to get the best of both worlds!

Do you think Apollo.io delivers good value for the price?

Yes

Are you happy with Apollo.io's feature set?

Yes

Did Apollo.io live up to sales and marketing promises?

Yes

Did implementation of Apollo.io go as expected?

Yes

Would you buy Apollo.io again?

Yes

I would 100% recommend Apollo.io to anyone that ones to outreach leads on multiple channels, plus wants to find leads all in one place BUT if you plan to use linkedin or already using linkedin for outreach, definitely Apollo.io is a big miss there. Specially now days, when I feel linkedin is a great channel to outreach and emails are harder to land and get a response.

Apollo.io Feature Ratings

7.7
Advanced search
8
Identification of new leads
8
List quality
8
List upload/download
8
Ideal customer targeting
8
Load time/data access
6
8.0
Contact information
8
Company information
8
Industry information
8
Not Rated
Lead qualification process
Not Rated
Smart lists and recommendations
Not Rated
Salesforce integration
Not Rated
Company/business profiles
Not Rated
Alerts and reminders
Not Rated
Data hygiene
Not Rated
Automatic data refresh
Not Rated
Tags
Not Rated
Filters and segmentation
Not Rated
8.5
Sales email templates
8
Append emails to records
9

Comments

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