Best Software for Startups
June 24, 2025

Best Software for Startups

Collin Adams | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Apollo.io

I am the founding BDR/AE at a startup. I've used Apollo.io from the get-go to source leads, build sequence, test/iterate language, and pioneer our outbound sales efforts to establish our presence in the market.

Pros

  • Lead Generation - Finding specific leads/organzations
  • Sequence Building
  • Email tracking and deliverability

Cons

  • Data accuracy - especially in the religious organization space. Lots of orgs have the same name and may not have a LinkedIn presence, but this is a weakness for those who sell into the faith market
  • Increased rate of booked meetings due to outreach at scale
  • Increased clarity of pipeline due to integration with Hubspot
  • Increased efficiency in prospecting
For being the primary pure outbound sales person, it has centralized everything I do and provided the foundation that we can scale upon.
It's truly automated so much of my process and made it easy for me to jump back in after not working in sales for several years.
It has everything someone doing pure outbound would need, and each feature that is getting added only increases up the usability for every other sales function

Do you think Apollo.io delivers good value for the price?

Yes

Are you happy with Apollo.io's feature set?

Yes

Did Apollo.io live up to sales and marketing promises?

Yes

Did implementation of Apollo.io go as expected?

Yes

Would you buy Apollo.io again?

Yes

Outbound Sequences/building

Apollo.io Feature Ratings

Advanced search
9
Identification of new leads
8
List quality
7
List upload/download
9
Ideal customer targeting
6
Load time/data access
9
Contact information
7
Company information
6
Industry information
4
Lead qualification process
7
Smart lists and recommendations
8
Salesforce integration
Not Rated
Company/business profiles
6
Alerts and reminders
5
Data hygiene
3
Automatic data refresh
5
Tags
4
Filters and segmentation
10
Sales email templates
10
Append emails to records
10

Comments

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