Incredibly Effective Prospecting Tool with Just the Right Amount of AI
July 21, 2025

Incredibly Effective Prospecting Tool with Just the Right Amount of AI

Rowan Case | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Apollo.io

I use Apollo.io for prospecting -- I'm a talent agent and I represent clients who work on social media. It's my job to find values-aligned brands with whom to partner on sponsored posts and ad campaigns. That means I need to find the right stakeholders within my target organizations, which takes some investigation work. Apollo.io removes the guesswork! Not only can I find the right stakeholders, I can easily add them to a list, save their contact information, add them to an automated email sequence, and more! It's never been easier to keep track of all my random contacts and outreach. I also love that I can push my contacts from Apollo.io into HubSpot, and vice versa! Truly a solution that saves me a ton of time, energy, and frustration daily.

Pros

  • finding contact information for stakeholders at various organizations
  • email campaign sequences crafted with AI that allow you to personalize your outreach at scale
  • competitive analysis between organizations in similar verticals
  • transferring data between CRM tools

Cons

  • It's often not clear to me when I'm spending a credit, or about to spend a bunch of credits that I might rather not spend
  • It would be nice to be warned before running out of credits so my workflows aren't interrupted
  • I'd love to be able to fine-tune the AI prompts being used to generate email copy
  • I've increased my outreach by 55%
  • I've increased my response rate by 25%
  • I've increased closed-won revenue by 15%
Since I'm a one-man team, Apollo.io has been critical in helping me streamline my prospecting and outreach processes. Before I was using hunter.io to hunt and peck for emails based on educated guesses -- it was inefficient, laborious, and slow. Having switched to Apollo.io, I'm able to find the companies I'd like to target in the verticals I'm interested in, filter down to the types of roles I'd like to contact, and secure accurate contact information in less than 30 seconds. From there, I can select the stakeholders I'd like to reach out to, add them to a sequence, and craft bespoke emails to catch their attention. All of this can happen within a few minutes, which makes my outreach way, way more effective and much, much quicker.
It's cut my outreach time in half, easily. I used to spend up to 4 hours a day just on trying to find contact information through other means, and then testing that contact information to see if it was reliable or not. Total waste of time! Now that I have Apollo.io, I can see if there's contact information and be secure in the knowledge that any green-check items have been vetted and approved as valid contact info. I can save all of the contacts I'm interested in reaching out to in one place, and push that list to my CRM of choice (HubSpot). It's made all my outreach way more efficient in terms of time and energy.
I think it's incredibly usable! It's maybe got a bit of a learning curve, simply because there are so many features, filters, and functions to learn about. I would say it took me about a week to fully onboard to the tools, but since then I've been using it daily!
Neither of the services I've previously used have been adept at giving me accurate contact information, or helping me to reach out to the folks I'm interested in speaking with. These tools don't help me be more efficient or save time. They might work with brute force, but they're not easy, usable, or pleasant.

Do you think Apollo.io delivers good value for the price?

Yes

Are you happy with Apollo.io's feature set?

Yes

Did Apollo.io live up to sales and marketing promises?

Yes

Did implementation of Apollo.io go as expected?

Yes

Would you buy Apollo.io again?

Yes

Apollo.io is well suited to the prospector, the hunter, the BDR who's out there trying to make connections, do outreach, and make contact with the folks who are going to be making purchasing decisions. It's less well-suited to deeply customized email campaigns, which the AI tools don't quite have enough flexibility to capture in great detail.

Apollo.io Feature Ratings

Advanced search
10
Identification of new leads
9
List quality
10
List upload/download
7
Ideal customer targeting
5
Load time/data access
9
Contact information
10
Company information
7
Industry information
4
Lead qualification process
7
Smart lists and recommendations
8
Salesforce integration
10
Company/business profiles
6
Data hygiene
6
Automatic data refresh
Not Rated
Tags
10
Filters and segmentation
10
Sales email templates
6
Append emails to records
10

Comments

More Reviews of Apollo.io