AppNexus, a great tool for Programmatic Marketers
October 27, 2015
AppNexus, a great tool for Programmatic Marketers
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with AppNexus
It was used as DMP for our programmatic enterprise system. We used AppNexus to pull daily spend reports in order to provide our clients with accurate reporting. I had to pull reports every day and had a good experience with the user interface. The reporting tool is easy to use and everything is relatively easy to find.
- I only have experience using the reporting function in AppNexus which worked very well. I cannot speak so much for their cloud based platform.
- The report saving function on the UI always seemed to have issues. I would save my reports all of the time but they would not store. In order to get around this I had to re-open recently made reports and adjust parameters in there. Although this is not a huge setback, it was still an inconvenience especially with daily reporting needs.
- Allowed more effective organization of programmatic campaigns with a proven whitelist of appropriate sites.
Appnexus reporting was significantly more granular than Rubicon. It's reporting also was better organized and felt more trustworthy when pulling historical data.