Complete Media Attribution Solution for your Mobile App
August 05, 2020

Complete Media Attribution Solution for your Mobile App

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Attribution
  • Marketing Analytics Dashboard
  • Deep Linking
  • Audiences

Overall Satisfaction with AppsFlyer

We are using AppsFlyer in order to have a comprehensive image of the performance of our mobile app. We are collaborating with our media agencies from several markets in order to make sure we are tracking all the media campaigns we are running and we are using the deep-linking capabilities of the platform to connect with the other assets we own. This way we are able to assess which media sources are the most engaging or the most efficient for attracting new users.
  • Extensive deep-linking capabilities that allow you to track all the channels
  • Various ad networks available to integrate
  • Very good knowledge base both for the developers and for marketeers
  • High level of proactivity for developing new features based on customer needs
  • More options for clients that are not doing media buying on their own, but through media agencies
  • AppsFlyer helps understand which media channels bring the most results and helps you understand which channels are not efficient.
  • It gives you the possibility to track the success of your promotional activities and assess the revenue generated by your campaigns.
  • Facebook Pixel
  • Google
  • AdColony
The integration steps are very well documented in the knowledge base articles provided by AppsFlyer. Also the customer support team is always reachable and happy to provide assistance.
If you have a mobile app that is used across several countries, AppsFlyer helps a lot in tracking the media results across. If you want to create different user groups based on the user activity in the app you can use Audiences to create the segments and use them for tailored messages.