The most complete MMP on the market
August 05, 2020

The most complete MMP on the market

Rafael Grandizoli | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Attribution
  • Marketing Analytics Dashboard
  • Fraud Protection
  • Raw Data

Overall Satisfaction with AppsFlyer

AppsFlyer is one of the most used MMPs in the market. Many of our clients use it and it is a fundamental tool for our account managers to help our clients achieve their goals. Besides all data analysis capabilities, the integration for partners is something crucial, since it permits us to receive online data from all our clients directily to our platform, where we make decisions, optimizations, and much more.
  • Conversion Attributions
  • Realtime Postbacks
  • Online reporting
  • Data Analysis
  • Fraud Protection
  • Partner APIs
  • Custom Reports
  • Post-Attribution Postback
  • ROAS
  • User retention
  • Cost effectiveness
  • Google Tag Manager
  • Campaign Manager
  • DV360
It was pretty easy to set up these platform integrations.
In my use, the client decided to use it (I'm agnostic), but local support and complete range of tools could be decision maker.
Appsflyer is one of the most complete MMP, with a wide range of features and sub-products that all mobile app need (or will need some time). With the conversion tracking capabilities comes a suite of reports and data ready to be analyzed to make decisions. On the fraud protection side, they have P360, with many scenarios for blocking and alerting.