Overall Satisfaction with AppsFlyer
AppsFlyer is one of the most used MMPs in the market. Many of our clients use it and it is a fundamental tool for our account managers to help our clients achieve their goals. Besides all data analysis capabilities, the integration for partners is something crucial, since it permits us to receive online data from all our clients directily to our platform, where we make decisions, optimizations, and much more.
- User retention
- Cost effectiveness
- Google Tag Manager
- Campaign Manager
It was pretty easy to set up these platform integrations.
- Adjust Attribution, Branch and Kochava
In my use, the client decided to use it (I'm agnostic), but local support and complete range of tools could be decision maker.
Appsflyer is one of the most complete MMP, with a wide range of features and sub-products that all mobile app need (or will need some time). With the conversion tracking capabilities comes a suite of reports and data ready to be analyzed to make decisions. On the fraud protection side, they have P360, with many scenarios for blocking and alerting.