AppsFlyer: Honest review
Updated October 27, 2020

AppsFlyer: Honest review

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Attribution
  • Marketing Analytics Dashboard
  • Fraud Protection

Overall Satisfaction with AppsFlyer

We are currently using the software to monitor fraud as well as track all activity and attribution for our partners. The software provides tracking links which we use and append for our clients. The software is also used to track revenue and spends.

Pros

  • Easy to obtain information quickly on the dashboard.
  • Easy to get your links and they are already appended.

Cons

  • We don’t believe that the freight tool, Project 360, captures or flags accurately, and in some cases, marks fraudulent activity where it is not appropriate.
  • The exporting of reports can be more streamlined and user-friendly.
  • It would be good if you can customize your homepage or overview layout more.
  • Increase in retention
  • Increase in recognizability since advertisers are able to search.
  • Increase in accuracy of data which leads to positive ROI.
  • P360
  • Retention
We read the software was in the higher tier of all used.
Overall, we think of Appflyer as a good attribution platform, and if they are able to keep it concurrent and up-to-date, we would have no problem using it for all of our activity.

Comments

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