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Very expensive shelfware. Most other DAM vendor surpasses this old, snake oil product
Updated February 02, 2022

Very expensive shelfware. Most other DAM vendor surpasses this old, snake oil product

Anonymous | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User

Software Version

On-Demand

Modules Used

  • Campaign Management
  • Marketing Operations

Overall Satisfaction with Aprimo

Undeployable
Not used, and not deployable. Remains as expensive shelfware. We were unable to run a proof of concept, all features that were described or expected were unusable. two separate systems duct taped together. a crap mgmt UI that is required for any work, a newer UI that is just used to demo. The data model is not flexible, scalable, or usable.
  • strong professional services team
  • Working data model
  • Support multiple asset types
  • Negative costs, negative value.
  • We're paying for a system that is unusable & undeployable

Do you think Aprimo delivers good value for the price?

No

Are you happy with Aprimo's feature set?

No

Did Aprimo live up to sales and marketing promises?

No

Did implementation of Aprimo go as expected?

No

Would you buy Aprimo again?

No

Every other vendor is better than Aprimo in every category, workflows, approvals, metadata, tagging, UX, user mgmt, structure, data syncs, etc
Not usable as a DAM, most any other vendor in this space runs circles around this. we ran POC for Bynder, Celum, widen, and others for 3 months. Every other vendor [was] better in every category. We manage large amounts and [different] types of media at scale. I haven't found any use case that this system would be able to address, maybe mail chimp marketing campaigns?

Using Aprimo

Creative, marketing, product, engineering
shelf ware nothing to support
  • Asset mgmt between inhouse and 3rd party creative agencies
  • media lifecycle tracking
  • media approvals and workflows
  • Source of truth for multi TB of assets
  • None
  • nada
  • example to never buy a system that refuses to do a Proof of concept