TrustRadius Insights
Aprimo's SaaS DAM has proven to be a valuable tool for many users, allowing them to align their tools and customize them according to …
Overview
What is Aprimo?
Aprimo is a provider of digital asset management and work management solutions. Its content operations platform provides organizations with a single source of truth to optimize the way they plan, develop, organize, govern, and deliver exceptional brand experiences at scale.…
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What is Aprimo?
Aprimo is a provider of digital asset management and work management solutions. Its content operations platform provides organizations with a single source of truth to optimize the way they plan, develop, organize, govern, and deliver exceptional brand experiences at scale. Aprimo’s…
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Product Details
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- Integrations
- Competitors
- Tech Details
- FAQs
What is Aprimo?
Aprimo is a provider of digital asset management and work management solutions. Its content operations platform provides organizations with a single source of truth to optimize the way they plan, develop, organize, govern, and deliver exceptional brand experiences at scale.
Aprimo’s library of connectors provides integration with the applications teams already use, like Salesforce, Microsoft, and Adobe Creative Cloud.
The Aprimo Platform
Digital Asset Management - Aprimo DAM aims to enable organizations to produce higher value content, get content to market faster, enable approved, on-brand omnichannel across channels, and reduce content recreation costs.
Productivity Management - Aprimo Productivity Management supports marketing teams so they can focus on the work that really matters. Plan, work, and execute with agility, get content, campaigns, and experiences to market faster; ensure all in-market activities meet compliance and brand standards, and align marketing with corporate priorities.
Plan & Spend - Aprimo Plan and Spend helps users to accelerate and improve marketing performance by quickly shifting plans, budget, and spend to meet market and customer demands.
Aprimo Features
DAM Features Features
- Supported: Uploading assets
- Supported: Downloading assets
- Supported: Categories
- Supported: Asset storage
- Supported: Asset sharing
- Supported: Asset search
- Supported: Tagging system
- Supported: Content editing
- Supported: Metadata
- Supported: Collections
- Supported: User access
- Supported: DAM Integrations
- Supported: DAM API
- Supported: Workflow automations
- Supported: Related asset discovery
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
- Supported: Data exportability
- Supported: Content analytics
Additional Features
- Supported: AI
Aprimo Screenshots
Aprimo Videos
The Aprimo DAM software experience. A digital asset management solution with a streamlined user experience to elevate content operations.
Aprimo Productivity Management helps streamline and automate work, improve speed to market, and manage and allocate resources. Aprimo can also automate project management—automatic reports, agile boards, calendars, timelines, other tools—to save time and help prioritize complex tasks.
Aprimo Marketing Calendar provides an in-depth view of everything going on in marketing.
Modular content can be used to deliver personalized content.
Aprimo Integrations
- Akamai
- Optimizely Customized Commerce
- SAP ERP, ECC
- Slack
- Contentstack
- PathFactory
- Salsify
- Akeneo
- IBM Aspera on Cloud
- Claravine
- Hootsuite
- NetSuite ERP
- ON24
- Showell
- Shutterstock
- Sprinklr Marketing
- Templafy
- Adobe Experience Manager
- inriver PIM
- Microsoft 365
- Salesforce Sales Cloud
- Tridion
- Sitecore Experience Manager
- Tableau Cloud
- GoTo Webinar
- Adobe PhotoShop
- Adobe InDesign
- Adobe Dreamweaver
- Adobe Marketo Engage
- Adobe Acrobat
- Adobe Campaign
- FADEL Rights Cloud
- Smint.io
- Finra
- Indegene
- Solutions Plus
- Simflofy
Aprimo Competitors
Aprimo Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Mobile Web |
| Supported Countries | Global |
| Supported Languages | English, Spanish, German, French, Italian, Japanese, Portuguese, Chinese (Simplified) |
Frequently Asked Questions
Reviewers rate Aprimo Post-Sales Experience highest, with a score of 8.1.
The most common users of Aprimo are from Enterprises (1,001+ employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Aprimo's SaaS DAM has proven to be a valuable tool for many users, allowing them to align their tools and customize them according to their specific needs. Users appreciate Aprimo's AI capabilities, particularly its ability to automatically add metadata and tags, as well as its feature for discovering duplicate assets. This automation has significantly improved efficiency and saved time for users.
One of the key use cases of Aprimo is its centralized process for campaign management. This feature greatly reduces risks and improves outcomes for organizations by providing a streamlined approach to planning, executing, and tracking marketing campaigns. Additionally, Aprimo DAM solves the problem of managing security for different user groups and allows for easy sharing of content with global stakeholders. The platform also addresses workflow problems by providing controlled availability of assets and searchability in a library format, which benefits both creative and administrative teams.
Another notable use case of Aprimo is its capability to serve as a centralized repository for content marketing. By housing all content-related activities in one place, Aprimo enables users to efficiently plan, create, store, and distribute content. Additionally, Aprimo's seamless integrations with popular reporting tools make it easier for users to generate reports and analyze the performance of their content strategies.
Many customers appreciate Aprimo's customization options and deep understanding of marketing. These features allow users to tailor the platform to their specific requirements and optimize their marketing operations. Furthermore, Aprimo serves as the single source of truth for digital assets and facilitates content sharing between different regions and syndication to downstream systems.
Aprimo is widely used across various industries for managing direct marketing campaigns, selecting customers for email sends, SMS communications, and surveys. It is also implemented as an audit trail and asset management system to ensure compliance with marketing rules and standards. Moreover, Aprimo is chosen as a Digital Asset Management tool for Intellectual Property, serving functions such as cataloging, creation information appending, production coordination, asset approvals, scheduling, and workflows.
Overall, Aprimo's versatile features and intuitive interface make it a valuable solution for users seeking to streamline marketing operations, improve collaboration, and effectively manage their digital assets and content throughout the campaign lifecycle.
Users have made several recommendations based on their experiences with Aprimo. First, users suggest verifying the functionality claimed by Aprimo before implementing it. This recommendation emphasizes the importance of thoroughly testing and evaluating the software's capabilities to ensure that it meets the specific needs of the company.
Second, users recommend improving the user interface and ease of use of Aprimo. This recommendation highlights the need for a more intuitive and user-friendly interface that can enhance user productivity and reduce the learning curve for new users.
Lastly, users advise having training and guides available for Aprimo users. This recommendation underscores the value of providing comprehensive training resources to help users fully understand and utilize the features and functionalities of Aprimo effectively.
Additionally, users recommend having dedicated IT support and super users for managing Aprimo and training new employees. This suggestion stresses the importance of having knowledgeable individuals who can handle technical issues and provide guidance to maximize the benefits of using Aprimo within an organization.
These recommendations aim to optimize the implementation, usability, and support aspects of Aprimo, fostering a positive user experience and ensuring efficient utilization of its features.
Attribute Ratings
Reviews
(1-5 of 5)Companies can't remove reviews or game the system. Here's why
February 02, 2022
Very expensive shelfware. Most other DAM vendor surpasses this old, snake oil product
Score 1 out of 10
Vetted Review
Verified User
Not used, and not deployable. Remains as expensive shelfware. We were unable to run a proof of concept, all features that were described or expected were unusable. two separate systems duct taped together. a crap mgmt UI that is required for any work, a newer UI that is just used to demo. The data model is not flexible, scalable, or usable.
- strong professional services team
- Working data model
- Support multiple asset types
- Negative costs, negative value.
- We're paying for a system that is unusable & undeployable
Every other vendor is better than Aprimo in every category, workflows, approvals, metadata, tagging, UX, user mgmt, structure, data syncs, etc
Creative, marketing, product, engineering
shelf ware nothing to support
- Asset mgmt between inhouse and 3rd party creative agencies
- media lifecycle tracking
- media approvals and workflows
- Source of truth for multi TB of assets
- None
- nada
- example to never buy a system that refuses to do a Proof of concept
Score 10 out of 10
Vetted Review
Verified User
Communications uses Aprimo DAM as its media archive, Fundraising uses it for donor communication
- Reliable
- Easy to use
- Constant updates
- Listens to user requests
- Easy to maintain
- Solid customer service
- Text document previews
- Editorial possibilities to design entry pages
- User satisfaction has gone up significantly
- SaaS saves us a lot of costs
- Fast delivery of assets to customers
- Great sharing features
1800
Fundraising, Communications, Product management, management - basically every function
1
Business Analyst
Help desk manager
Help desk manager
- Fundraising communication
- Global asset management and distribution
- Donor communication via CDN
- De-centralized content repository for member associations
Yes
A homegrown sharepoint solution, totally outdated and not state of the art
- Price
- Product Features
- Product Usability
The product features and the price played the biggest role and how the system fits into the existing system landscape
No reason to change
- Third-party professional services
Book That In
No
Change management was minimal
The change was actually only going back to an out of the box system
- Replacing some of the custom features with out of the box features
24/7 support is included
Yes
Always
- The new user interface is beautiful and has great features
- AI functionality
- Updating the frontpage
Yes, but I don't use it
June 16, 2015
Truly difficult to use!
Score 1 out of 10
Vetted Review
Verified User
Initially it was purchased so that we could track every step of projects, and lay out stopping points as well as figure out how many rounds projects went, easily. One of our large projects had over 100 steps easily, and once we tried implementing it, it fell off so many steps eventually we could not use it to create and track the project fully. In some instances I personally used it as a go-between to review a campaign email, but asked users to login to Aprimo, review the email, and then supply their feedback in Aprimo. No one used it correctly, most people reviewed outside of Aprimo and just sent me an email with their feedback. It was supposed to be used across departments, but mainly we just use it mid-sized group under 20 of managers and directors now. Currently we just minimally track projects here, including project codes, description and status, effort levels. It was a major learning curve to just get familiar with any part of the terminology and how to move just within the program, such as "save": vs "close" - if you choose close, it ends the project timeline and one is now entering information such as closing costs, delivered on time etc. We could not get our graphics team to really easily use it either. One bug was that when you were reviewing pdfs, it was not easily magnified, so missed or double periods were hard to notice. We found it hard to learn and work with, which is why we use it minimally now.
- If you want a program that lays out step by step processes this is the program for you. Of course you have to list all these before entering them, and hopefully the program lays things out exactly right.
- It can allow you to see what projects you are working on, if you have the opportunity to get them into the system.
- Very difficult to learn, confusing language and practically no help to speak of.
- too easy to delete or close a project, and no way to reset or skip a step. (this happens all the time.)
- n/a (at my level)
n/a
20
Marketing
0
should be trained by Aprimo
- n/a
- we haven't
- n/a
- none
- project steps
- working through a project
Score 5 out of 10
Vetted Review
Verified User
- Enables the allocation across brands of various marketing activities, essential for multi-brand executions that we do freuently.
- Connects seamlessly to IBM Cognos to create comprehensive reports that allow analysts and managers to see their budgets at any given point in time.
- Interface is easy to navigate, with an ability to customize based on your usage needs.
- Improved forecasting and planning tools, currently Aprimo does not enable teams to easily delineate starting budgets, actual spend, planned spend, and remaining budget.
- Better filtering mechanisms - we rely on text lookups that can easily create problems if employees input misspellings.
- Needs a capability to show snapshots of given points in time, for example, what the budget and plan looks like at the outset of the year vs. halfway through vs. end of year.
- Aprimo enabled our team to efficiently deploy a $10M budget; in prior years we returned unspent funds to the corporation with little ROI benefit
- Increased employee efficiency in researching spend on various programs - allowed our team to leverage one ananlyst vs. two across our pet and consumer business units
50
Brand Marketing, Marketing Support, Finance, Shopper Marketing
2
Superuser capability with the software, and a strong working knowledge of how our company integrates software. When we need support, we have to arrange time with an Aprimo consultant to explain any challenges we are having or capabilities we are seeking from the software. Would be excellent if Aprimo offered more in-program training options.
- Managing actual spend against marketing programs.
- Allocating spend by brand for marketing executions and agency retainer payments.
- Tracking invoices against budget amounts for the individual costs within programs.
- Feeding ROI models that provide insight on Shopper Marketing ROIs.
- Generating reports that show the percentage of cost allocated against a given brand across multiple programs.
- Tracking unspent funding that can drop to the bottom line at the conclusion of our fiscal year.
- Planning future spend.
- Improved communication with software used by other cross-functional teams to manage funds collaboratively.
- Viewing actual invoices against planned budget.
- Percentage cost breakdown by brand.
- Documentation behind each program, and associated costs.
- Searching activites without relying on text lookups.
- Planning spending and future programs.
- Viewing budget spend in a more visually intuitive, non-table format.
No
October 15, 2012
Built by marketers, for marketers.
Score 8 out of 10
Vetted Review
Verified User
- In general the capabilities within Marketing Resource Management seem like a platform built by marketers for marketers.
- The out of the box processes are pretty
- The uniformity of the user experience across modules makes user training and change management a lot We are still in early stages of using the reporting capabilities, but we can see lots of value in what they Unica was not as standardized.
- We are still very much focused on adoption.
- Users have to adjust to Aprimo. More challenging for organizations that have deep-rooted processes and this is something that has to be addressed in training.
- The portal full application experience varies greatly and it can become cumbersome for users to communicate via Aprimo on projects.
- We are early users of the tool so it's hard to quantify actual benefits yet, but the following metrics have been established per business function:
- Brand & Creative - Cycle time from creative brief intake to delivering the final design; Number of reviews/re-works per creative request
- Field Marketing - Time to consolidate a field marketing forecast
- Digital Engagement - Cycle time to complete a website request
- PHSS - Time to complete a marketing plan for a specific PHSS campaign
- CEOP - # of emails and phone calls required to get a CEOP request through the cycle; Time to develop a consolidate quarterly report on CEOP requests/status
- Email Marketing - End-to-end email production process, through to launch date (# of launches that don't stay on schedule; # of email launches that have mistakes - audience, sender line, grammar; # of email launches that involve internal complaints, miscommunications)
- On-boarding/CDRP - Time to generate a quarterly client status regionalization report; Errors in data capture and missed deadlines; Capacity to handle on-boarding requests
- Direct Mail - % of mail campaign requests that miss 15-day approval service level, Involvement of LOB/ Stakeholders in the review process while maintaining response time.
100
100 users in Marketing:
– Brand And Creative
– Field Marketing
– Consumer marketing (Direct Response)
– PHSS Marketing
– RCO Microsites
– Corporate Microsites
– Celebrity and Entertainment programs
1
We have one contracted resource, but we are taking steps to secure full-time employees. We expect 1-2 FTEs to support this deployment.
- In aggregate, Aprimo supports 6 processes and their sub-processes:
- Field Marketing - National Campaign workflow
- Field Marketing - Template Edit workflow
- Brand & Creative - Creative Review workflow
- RCO Microsite - Microsite workflow
- Microsites - Corporate Microsite and WPG workflow
- PHSS- PHSS workflow
- Direct Response creative processes
We had no legacy systems that deliver the same capabilities. We were just using mass communication tools.
Unica - Both platforms (i.e. Unica and Aprimo) delivered comparable capabilities. However, due to internal limitations around technical support and technical maturity of the organization we selected Aprimo as it delivered the more user friendly user interface. Unica requires more technical saviness. With Aprimo you can be completely non-technical.
We evaluated Epsilon, but they were too expensive and don’t compete on price.
We evaluated Axciom. They offered an outsourced full service and were very powerful, but we wanted to bring capabilities more in-house. The capabilities were more advanced that we needed today. We felt Aprimo or Unica could both carry us a long way.
We did not look at marketing automation vendors like Eloqua, Marketo. From a scale standpoint, we were looking for campaign management and not just marketing automation. Also wanted MRM (Marketing Resource Management) or internal workflow management capabilities. We did not take a deep dive as they didn’t have the full suite solution.
- Vendor implemented
- Professional services company
TopRight (http://toprightpartners.com/).
- Online training
- In-person training
We have not had any need for customization. We went into this with the mantra of let’s adapt ourselves to the platform.
No
- Our first goal is to get integrated with data warehouse (Teradata). Ultimately the data warehouse will have integrations to Salesforce.com etc.
Teradata owns Aprimo and are integrated. It was a factor in our decision, though I'm not sure if there’s a system integration advantage, as Teradata has been agnostic historically.
Deeply discounted licenses. If you have in-house resources capable of configuring of the platform you will have significant savings in implementation costs.