Treasure Data Review
September 11, 2019
Treasure Data Review
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Treasure Data
Treasure Data is a preferred partner when it comes to implemented CDP solutions for our clients. Treasure Data has a number of tools/technologies making data integration, collection, transformation, unification, enrichment, segmentation, and activation that is scalable and efficient.
- Data integration and collection.
- Data transformation.
- Data activation.
- CI/CD - However, there seem to be newer integrations improving this.
- Treasure Data has improved advertiser match back rates and has allowed companies to personalize their advertising messages tailored to specific segments.
- Improved data ingestion.
- Fast segmentation and activation.
- Scalable ID matching/unification.
While Google BigQuery is an excellent data warehouse, it does not have all of the functionality of Treasure Data. Treasure Data's components make unifying and activating segments much easier.