GDPR-compliant web analysis--more important than ever.
April 24, 2020

GDPR-compliant web analysis--more important than ever.

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with AT Internet

Business units want to analyze their website traffic and website users' behavior. We support this endeavor and implement AT Internet on their websites. After implementation, business users analyze their data on their own. However, we support them with user training, FAQ sessions, and consulting services. In order to stay up-to-date, we have a weekly exchange directly with AT Internet consultants. On the one hand, they give us updates about new features and, on the other hand, help us to overcome various technical challenges or issues.
  • Consulting services, fast support, & "Help" functionality for users
  • Intuitive and easy-to- use web interface
  • Price management (i.e., not comparable to Google)
  • Innovative solutions (make use of AI in some analyses, which is getting better and better)
  • Possibility of segmentation for analysis (i.e., segment users based on their IP address or their type of device)
  • Possibility of "templates" (i.e., when setting up new domains in the tool or for example when creating dashboards)
  • User management / user concept -- setup of the organization and user structure
  • Made more interesting content more prominent (i.e., based on the data established an own domain for specific content)
  • Fewer 404-errors as we are able to detect empty or old webpages faster
  • Creation of a single point of truth and investigating on digital customer journeys
During our buy or no-buy decision process, our legal department checked the AT Internet solution and finally approved them. AT Internet heavily promotes their GDPR compliance, which is of high value in times of possible huge penalties. The AT Internet consultants were always available to answer any questions on legal issues, or at least took care of it.
The customer support of AT Internet is top-notch. If you drop them a question, they will typically reply within 1 or 2 days (most often within 24 hours). Questions could be conceptual (i.e., What do I have to click / to do to filter and analyze this) or more technical (i.e., how can I set up a new domain here?).
AT Internet's support took care of many of our questions. First, they helped us to set up technical issues (i.e., answered our questions regarding their single sign-on (SSO) solution or their own custom domain data collection (CDDC) solution in order to understand the value behind. The communication was always fast and sufficient and we were able to set up all of this very fast.
According to Gartner, AT Internet is one of the best web analytics solutions on the market. Adding to this, we wanted to make sure that we get a secure solution in terms of legal issues. Furthermore, when considering the pricing of AT Internet, this solution is quite inexpensive and worth every buck.
Due to compliance and legal issues, I would always recommend AT Internet in comparison to other web analytics tools. It is well suited for non-IT users to analyze their website data. If users are more into IT, they have the ability to analyze their data using the "Data Query" functionality. They can create individual dashboards on their own and share them across the organization or to specific individuals. However, sometimes AT Internet seems to have trouble when it comes to their "Level 1 (=domain) & Level 2 (subdomain)" concept of website management (update this month: they plan to change their existing solution to only one-level information). In addition, when you are searching for a solution with an emphasis on SEO information or more technical KPIs like page speed, AT Internet may not the right solution for you.