Item: Piano Analytics
Rating: 7
Author: Verified User

Overall Satisfaction with AT Internet

Use Cases and Deployment Scope

AT Internet is a software used mainly by the marketing and e-commerce department in order to track our sales and also micro-conversions of our website. It address the tracking of all levels of acquisition and from my side, especially the media campaigns performance with detailed KPI’s such as arrival rate, bounce rate, number of visits, time spend in our website... it helps us to create clusters for our next media bursts.

Pros and Cons

Pros

AT Internet allows to create personalised dashboards.
There is an expert team which can help us through a hotline, they are available, it is not only an analytics tool (such as Google, you can use their tool but you are alone when you have issues!).
High security of the software that guarantees data protection.

Cons

Be more user-centric for the dashboard. It is quite hard to use the tool without training. The interface is not user friendly.
Create template of dashboards that we could use directly.
Using Search activity and especially SEA, a simple plug between Google Analytics and AT Internet to create clusters of audiences to better manage the PPC campaigns. Maybe it is possible but I tried to set up with AT Internet and never had feedback.

Return on Investment

For now, there are some variances between the figures that we had from AT Internet and the Pixel from our media agency, so it is difficult to know the real impact of our ROI.
AT allows the visibility of the figures for our traffic website.

Support Rating

The team is available and the most of times answer to our questions, but sometimes on specific questions to go in deeper details, we never had feedback and solution from them.
For the training, the team should reorient their presentation regarding the profiles of the trainees and adopt a pedagogical approach especially for people who are not in digital team. And also take into account the needs of the trainees. I had a training of 1 day, before the session I clearly asked for a specific focus for media and we had 7.50 hours on the tool and the fundamentals of AT Internet and only 10 minutes on media question which was very frustrating!

Alternatives Considered

Google Analytics Premium

To be very honest, it was a decision made before I joined the company. I think that if I had the choice, I would prefer to use Google Analytics from a media perspective. However, it is also a question of budget as Google Analytics Premium is more expensive.

Other Software Used

Google Analytics, LinkedIn Learning (Lynda.com), Facebook for Business

Likelihood to Recommend

AT Internet is well suited from a global perspective that includes all levels of acquisition but also internal figures. Especially for the media campaigns, Google Analytics had better perspectives to improve the management of our media campaigns that we could use to create clusters such as customer match, similar audiences. The « infinite » possibilities from Google is to track the signals of our audiences and to be at the right time with the right message in the Google platforms, and we could not do it with AT Internet.

Experience with Analytics Suite Delta

Usability

User friendly

Reliability and Availability

AT Internet is always available.

Using AT Internet

Users and Roles

15 - E-commerce, E-Retail, Media, Marketing mostly.

Support Headcount Required

15 - Same as previous question

Business Processes Supported

Datas for e-commerce sales
Detail of sources
Digital media datas informations for media campaigns
Full funnel information

Innovative Uses

The possibility to track everything
The possibility to have custom metrics
the huge variance between AT Internet datas and Google Data Studio

Future Planned Uses

Attribution method in order to include all touchpoints vs last clic model for sales

Likelihood to Renew

I gave this rating because I think that AT Internet is a good tool, user-friendly easy for onboarding and simple dashboards, however the majority of people use Google Analytics, especially media agency, it is easier for them to use Google Analytics.

Key Insights

Do you think Piano Analytics delivers good value for the price?

Yes

Are you happy with Piano Analytics's feature set?

Yes

Did Piano Analytics live up to sales and marketing promises?

Yes

Did implementation of Piano Analytics go as expected?

I wasn't involved with the implementation phase

Would you buy Piano Analytics again?

Yes

Evaluating AT Internet and Competitors

Products Replaced

Key Differentiators

Price
Product Usability

The price is the most important because there is a huge variance vs Google Analytics premium price !

Evaluation Lessons Learned

We will check the functionnality and needs with our partners that use AT Internet.

AT Internet Implementation

Implementation Rating

The support team helps us to implement AT Internet.

Implementation Details / Implementation Partner

Don't know

Change Management Lessons

Change management was a big part of the implementation and was well-handled

Implementation Issues

I do not know

AT Internet Training

Training Types Used

in-person training

In-Person Training

The in-person training unfortunately does not match to our expectations, was too much focus on digital basis and not on AT Internet functionnalties and how to use it. We paid for one day and only 15 minutes at the end was focused on our real needs in terms of media analytics.

Online Training

No online training

Ease of Piano Analytics Training

It was easy to search how to use however sometimes need to call the support to better understand the functionnalities

Configuring AT Internet

Product Configurability

The best thing fot AT rather Google Analytics is that we could configurate how we needed vs GA which is quite fixed.

Configuration Lessons

Additional Customization Considerations

It was implemented by IT and ecommerce team

AT Internet Support

Piano Analytics Customer Support Pros and Cons

Pros	Cons
Knowledgeable team Kept well informed	Poor followup Problems left unsolved Escalation required Difficult to get immediate help Need to explain problems multiple times Support doesn't seem to care Slow Initial Response

Premium Support

We have a support from AT Internet because e-commerce is very important for our brand and need constantly to evolve to better track our activity and improve our funnel approach.

Bug Resolution

Exceptional Examples of Piano Analytics Support

There is once, we were implementing an internal dashboards which was fed up through datas from AT Internet, and the support team hlps me to create the dashboard in order to automatize my international dahsboards.

Using AT Internet

Usability Pros and Cons

Pros	Cons
Like to use Easy to use Well integrated Consistent Quick to learn Feel confident using	None

Easy Tasks

create personnalized dashboards
easy to find metrics
glossary
creation of internal metrics

Difficult Tasks

link with trakcing tools

AT Internet Reliability

Scalability

Regarding AT Internet possibilities, it could be adapted to small or large organizations, easy to set up. We can add sites in makets that we launch e-commerce.