Item: Audiense
Rating: 9
Author: Emma Goode - Social Media Consultant and Trainer

Overall Satisfaction with Audiense

Use Cases and Deployment Scope

We use Audiense to identify optimal times to post and build our target audiences for clients on Twitter. We have a wide variety of clients and need a product like this that delivers insight and robust data that we can pass on to our clients within each sector we are operating in.

Pros and Cons

Pros

Twitter audience building
Understanding follower bios
Understanding what type of content is resonating

Cons

Legacy data for community content
Extractable elements
API

Return on Investment

We have won strategy pitches due to the insight that Audiense has provided us.

Alternatives Considered

Nuvi

Audiense is much easier to identify, follow and export influencers in our chosen target market.

Key Insights

Do you think Audiense delivers good value for the price?

Yes

Are you happy with Audiense's feature set?

Yes

Did Audiense live up to sales and marketing promises?

Yes

Did implementation of Audiense go as expected?

Yes

Would you buy Audiense again?

Yes

Other Software Used

Nuvi, Hootsuite, Later

Likelihood to Recommend

The system works brilliantly for Twitter; however, for some use cases, we are limited if the client isn't using Twitter right now and their target Audience is on Instagram or Facebook, for example. We get great insight, and it's a limitation of the networks rather than Audiense, so we completely understand.

Comments

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Josie Durney
commented 2 years ago
Hi Emma! Thank-you for your review of Audiense! We're glad to hear that we have been useful with your wide client base and that our robust data is valuable! You put API as a con, why was this? If you have feedback regarding our API, please let us know at productrequest@audiense.com

Brilliant tool to grow your Twitter network

Software Version

Modules Used